Blog

  • Uddalak Gupta is Grey’s ECD, Joint Creative Head

    By A Correspondent

     

    The Grey Delhi office is growing exponentially and Uddalak Gupta has been brought in as Amit Shankar’s Copy Partner.
    On his appointment, Mr Gupta said, ‘We want to be a rock band who make their own music and get heard. There’s lots of energy here and good vibes. I come in as rhythm guitar and backing vocals. It’s also a chance to get it cooking with my old mate Amit Shankar. Thanks to Amit Akali and Malvika Mehra for giving it a shout. You’ll hear from us’

     

    The last year has seen great action at Grey Delhi with the agency picking up new businesses like Honda, Fuji, Nat Geo, Fox Traveler and Mankind, launching brands like Honda Brio and picking up awards at Cannes.

    According to Amit Akali, Sr. Vice President and Joint NCD ‘Amit Shankar has been one of our best hires at Grey. Under him the Delhi team has grown from a 5 member team to a 17 member one and picked up both awards and businesses. With UG coming in as Amit’s partner, we hope to take the Grey Delhi creative offering to the next level’

    Malvika Mehra, Sr. Vice President and Jt. National Creative Director, said, “UG seemed like a perfect partner for Amit Shankar; they’re good friends and have worked together earlier, more importantly UG is a great writer, the kind of talent that attracts other talent to join an agency.”

  • VF Corporation’s joint venture in India

    By A Correspondent

     

    VF Corporation, a global leader in branded lifestyle apparel, has announced that its subsidiary, VF Mauritius, has acquired full ownership of VF Arvind Brands Private Limited, a majority-owned joint venture between VF Mauritius and Arvind Limited formed in 2006 to market VF brands in India.

    “Our business in India is strong, and now is the time to assume full ownership,” said Eric C. Wiseman, Chairman, President and CEO of VF Corporation.

    Aidan O’Meara, President, VF Asia, noted: “VF is grateful for the contribution Arvind made to the development of a fast-growing and profitable business for our brands in India. VF and Arvind will continue to have a strong working relationship, now and in the future.”

    Mr O’Meara added that he does not expect any impact to jobs or changes in the day-to-day operations of the business in India. The new name of the wholly owned business in India has not yet been announced.

  • From bat to cat: Yuvraj is Puma ambassador

    By A Correspondent

     

    Puma, the global sport lifestyle brand, has announced the dashing all rounder of the Indian cricket team Yuvraj Singh as their brand ambassador. The flamboyant yet fashionable blue eyed boy of Indian cricket will now be the face of Puma’s new #Love 12 campaign launched especially for Puma and Yuvi fans.

    At the press conference held in Mumbai, Yuvraj interacted with the media present. The unique digital press conference was in a chat show format, where the media had an interactive Q&A session with Yuvraj Singh and Rajiv Mehta, MD, Puma, India while Mandira Bedi played the perfect host. As Yuvi bowled over the media with his charm and wit, he also connected with his fans and media from other cities through Twitter. This digital platform helped Yuvraj reach out to his fans and the media in a never-been-done before manner. Yuvraj broke the news about his new association with Puma and what #love12 stands for to his fans on twitter at noon today through a video announcement.

    Speaking on the occasion, Rajiv Mehta, MD, Puma, India said, “Yuvraj Singh is the quintessential athlete for Puma. He epitomizes the youth of today with his forthright personality, which exuberates confidence. He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent Puma.”

    Talking about the association, Yuvraj Singh said, “(Smiles) A strong brand like Puma needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like Puma which embodies style, fun and passion. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance.”

    #love12 is an eco-system for Puma, Yuvi and fans to come up with ideas that make a difference, small or big. 2012 is the year of #love12. Every month, starting next year, #love12 will crowd-source one idea and bring it to fruition on the 12th of every month.

    Those who want to know more about Yuvraj and Puma can join #LOVE12 on twitter.

  • Video Report: The new rules of engagement

     

    By Shruti Pushkarna

    [youtube width=”350″ height=”200″]http://www.youtube.com/watch?v=iQBVjzNGF9I[/youtube]

    Amid discussions at one of the biggest marketing, media and advertising meets, or AdAsia as we call it, one common thread to many a conversations was the changing reality of advertising from the consumer’s perspective. Several members of the fraternity expressed concern over the pressing need to ‘engage consumers’ in a fast changing world. MxM India caught up with a few to find out what really are the new rules of engagement.

    Keeping up with new technology and being able to deliver a digitally enhanced experience to the consumer is a growing area of focus but the underlying idea echoes the same old principle, ‘reaching out’ to the consumer.

    Prasoon Joshi, Chairman & CEO McCann Worldgroup India, Executive Creative Director of the Asia Pacific region and Chairperson, McCann Global Creative council said, “There are no new rules…it’s just that there is a new reality out there. You have to be able to understand the lives of consumers…I think if you are connected with your market, then rules or whatever you call them, will come naturally to you.”

    Furthering Mr Joshi’s view, Kelly Clark, CEO, Maxus Worldwide said that the new rules of engagement are the old rules of engagement and we have to start out by understanding customers’ relationships with brands.

    Shashi Sinha, CEO, Lodestar UM said that engagement has to come from a sum total of different activities, but foremost you need to know what the customer really likes and will participate in. Josy Paul, Chairman and CCO, BBDO India made an interesting point, saying that understanding the new rules of engagement starts from knowing that advertising might not be the only solution. Emphasizing on a collaborative model between advertisers, regional partners, PR partners and activation partners, Mr Paul said, “…it’s really about shedding your sense of the past and forgetting whatever you knew before but using your experience to assimilate and synthesize the new world.”

    Three rules of engagement recommended by Contagious Communications Consultant, Will Sansom are transparency, experience and meeting an unmet need. He said, “…First and foremost be honest…second rule is use emerging technology…and third is about identifying an unmet need and then meeting it.”

    Kitty Lun Chan, Chairman/CEO, Lowe China said that we live in exciting times where internet has revolutionized everything, and in this ‘socially-networked’ world, everyday new forms and new approaches of engagement are being created.

    Keeping it to the basics, Basabdatta Choudhary, CEO, Platinum Media underlined “relevance” as one of the constant rules of engagement in these changing times.

  • Anil Thakraney’s Debrief: Nice idea

    McDonald’s has launched an icy new dessert called McFlurry. I did try it out the other day and was left quite unimpressed. Would like to discuss that in detail, but since I don’t get paid to do food reviews, let’s cut to the chase.

     

    The idea is ‘Slow down in life with McFlurry’. The commercial features very busy people taking a leisurely break over a McFlurry. Essentially corporate execs and other rushed souls. I like the idea of taking a quiet break from life, of taking some time off on a hurried day. And a nice, delightful dessert goes well in that situation. The execution is cool, too. A laidback jingle, assorted people cooling off… the commercial does catch the spirit of slowing down. The situations could have been more interesting, but that’s fine. That can be corrected as the idea evolves. So, all in all, a good one.

     

    However, here’s a request for McDonald’s: They must make it clear that the McFlurry is a ‘take-away’ dessert that people must purchase and scoot. And that’s because youngsters and families often spend hours doing time-pass at McDonald’s over a single Fanta, happily ignoring the long queues outside. And forgetting that McDonald’s is a ‘fast food’ joint. With ‘slow down’ as the message, I fear these guys will hang out over a McFlurry for hours together!

     

    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=r3tK9K6W_po[/youtube]
     Rating: (On a scale of 1 to 5): 3. Good idea. Neat treatment.

     


  • TME to have a strategic alliance with MPG

    By A Correspondent

    TME (the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions) and MPG (the flagship brand of Havas Media) have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions.

    This alliance came into effect from November 1.

    As per a communique, TME and  MPG will leverage their individual strengths to partner and provide greater value to clients and collaborate to tap opportunities for growth in the market. The alliance will enable TME clients to benefit from Havas Media’s extensive network knowledge resources, the integrated buying clout, MPG’s well-regarded proprietary Decision Support Systems and their touch point platform “CONNECT” bringing together a more effective and optimized investment plan. TME will continue to be built as a media independent brand under MPG’s stewardship.

    Statements issued in a press communique:

    D Rajappa, President, Rediffusion – Y & R: “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”

    Dhunji Wadia, President, Everest Brand Solutions: “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”

    Anita Nayyar, CEO of Havas Media, South Asia: “This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients.”

  • Delhi Metro Line II is BIG Street’s till 2016

    By A Correspondent

    Reliance Broadcast Network’s OOH arm, BIG Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46-km stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its nine high-footfall stations.

    The stations are Vishwavidyalaya (Catering to North Campus of Delhi University and Residential Areas in North Delhi), Vidhan Sabha, Civil Lines, Kashmiri Gate (interchange between Lines 2 and 1, as well as connecting to the Kashmiri Gate ISBT (Interstate bus terminus), Chandni Chowk & Chawari Bazaar (Commercial Hub of Delhi), New Delhi (Connecting to the Reliance Metro – Airport Line as well as to the New Delhi Station of Indian Railways),Rajiv Chowk (Connaught Place – Office hub and shopping hub the central business district of Delhi), Patel Chowk and Central Secretariat (Interchange station with Line 6). DMRC has already been one of the most successful mandates for BIG Street, and especially Line II. BIG Street has successfully hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.

    With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka)  as well as Delhi Metro Airport Express, BIG Street has access to 40 Metro stations and nearly 75 percent of the commuters, making it the largest OOH player in Delhi Metro. The lines on DMRC, when combined with its digital pods – across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro – Airport Line (between IGIA and New Delhi Stations) and BIG Cinemas, provides BIG Street a reach to almost 25 lakh Delhi-ites each day.

    Commenting on the development, Rabe T Iyer, Business Head, BIG Street said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs. Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by BIG Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”

     

  • NDTV shows growth in quarter results

    By Akash Raha

    NDTV released their quarter results which ended on September 30, 2011. NDTV consolidated income rose to Rs 114 crore from Rs 86 crore in the same quarter last year, an increase of 32 percent. Consolidated expenses have fallen to Rs 133 crore from Rs 152 crore in the same quarter last year. There is also a Sharp growth in NDTV’s lifestyle, digital and consultancy businesses.

    The operating loss this quarter stands at Rs 19 crore, compared to a loss of Rs 66 crore same quarter last year. NDTV 24×7 continues to enjoy market leadership in the English news genre. According to the latest study conducted by GfK Mode, with a sample size of 12,224 viewers across 14 cities, NDTV 24×7 is watched by 56% of the viewers (SEC AB, Male 25+).

    NDTV Good Times, the flagship channel of NDTV Lifestyle is the number 1 lifestyle channel in the country as per TAM ratings. Advertising revenue has seen a substantial jump in the second quarter of the year. NDTV Convergence, which operates www.ndtv.com, witnessed a jump of 66% in page views. With an average of 12 million unique visitors a month, this makes NDTV one of the most formidable news sites in India.

    NDTV Worldwide continues to strengthen its client base every quarter by providing solutions and media consultancy to more than 15 clients, across India and the world.

  • What’s-On-India reaches its 40 million target

    By A Correspondent

    The What’s-On-India Channel – India’s premier TV guide and preview channel – is continuing to steadily strengthen its audience reach nationwide. With a view to further expand its horizons; the channel has now announced its launch on two of India’s most reputed DTH platfoms, DD Direct, Channel No 34, Reliance DTH Channel No 101 along with other reputed analog operators across India. The current addition with its existing distribution on Airtel DTH, DISH TV, Hathway, Digicable, and 1200+ cable operators now totals close to 40 million homes across India.

    Commenting on the development, Abrar Shaikh, General Manager, What’s-On-India, said: “We are happy to announce that our channel is now available on DD Direct, Reliance DTH and our distribution is now close to 40 million homes. We had stated 40 million as our target number in the beginning of the year and we are happy to be welcoming the promised new audiences into our fold.”

    A release from the company stated, “The six hundred plus channels strong Indian TV industry has more than one hundred news channels, over 50 movie channels and general entertainment channels, music channels, sports, infotainment and children’s channels, not to mention ultra specialist channels in genres such as Food, Crime, and Education. In that respect, Indian television has come of age in terms of the content offering to consumers. However this explosion of choice poses a serious challenge for consumers and that is to get to the right content. What’s-On-India is one of the first models in the country that is committed to bringing viewers closer to the shows and programs they seek based on their tastes and interests. “

     

  • Hard Knocks: Radia was not the one to blame

    By Anil Thakraney

    Make no mistake about this: Niira Radia did no wrong. At least, technically she did no wrong. The seductress has announced her retirement from corporate PR, citing health and family reasons, but we all know better. No corporate suit would want to continue to use her organisation’s services post Radiagate.

    But truth be told, Radia only did her job. She may have been involved in murky negotiations, but all she did was ride an already corrupt and rotting political system. Exactly the way many of us bribe our way out of red-taped procedures, not because we are dishonest, but because the straight route is much too painful and time-consuming. So what exactly did Radia do? She aggressively lobbied for her clients, was proactive, cut deals, influenced ministerial berth allotments, won the goodwill of powerful journalists… pretty much all that a solid PR person ought to be doing. Her only guilt was that her methods were hard-edged and her objectives cut-throat, but that’s about it. She was handling mighty corporate accounts, and the demands must have been heavy.

    In short, Radia only pressed those buttons which work in this nation. In that context, terming the scandal ‘Radiagate’ is unfair in itself. Give me a Radia any day over those nice but ineffective PR people who sit back and issue press releases for a fat fee.

    The hard reality is that the actual culprits were the netas, the babus and the journalists who fell for her charms, compromised their positions, and were caught with their hands in the cookie jar. She tempted, they fell like nine pins. It is they who ought to have paid for their follies. And while some politicians are in jail, nothing happened to the journalists. For them, life goes on as if it was a minor career hiccup. The ‘gate’ ought to have been named after one of these worthies.

    Anyway… goodbye, Niira. You spend quality time with your family as the corporate world gets busy hiring expert press-release-issuing chicks.

     

    ***

     

    PS: So, Shakti Kapoor got kicked out of the Bigg Boss mad house. What a moron he is! The channel expected him to molest a few ladies (there are 13 in the house) and he ended up behaving like Mahatma Gandhi! Now I can believe the show isn’t scripted.

     

     

  • AdAsia: Change, the only constant

     

    By Shruti Pushkarna and Tuhina Anand

    [youtube width=”400″ height=”300″]http://www.youtube.com/watch?v=VswkUKXre-I[/youtube]

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    The AdAsia 2011 conference opened to a jam-packed hall at the Taj Palace yesterday in New Delhi. Welcoming over 1200 delegates, Minister for Information and Broadcasting Ms Ambika Soni said who else but the government of India could understand the theme of this conference better, for which “uncertainty is truly the only certainty”. Going further with the Minister’s perception of change being the only constant, MxM India’s Shruti Pushkarna and Tuhina Anand caught up with a few delegates to see what ‘Uncertainty: The New Certainty’, the theme of this edition of AdAsia meant for them and their respective businesses.

    Through the sessions, speakers and delegates seemed to be in general agreement on how the world is changing rapidly, especially in terms of technological advancements, and it is the pace at which one adapts to this change that will determine how successful or unsuccessful one is.

     

    Michael Roth, Chairman and CEO, Interpublic

    Michael Roth, Chairman and CEO, Interpublic said that the focus is on change, and with the global economy changing, the highlight of this conference is the need to stay ahead of the curve in terms of new technology and new economies. While Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather also agreed that the focus of the theme is about keeping our minds open to change, he added, “It does not mean that you have to change tomorrow morning… but prepare yourself for the change, if you are not ready for it, you will get left behind.”

     

     

    Tom Doctoroff, JWT North Asia Area Director Greater China, CEO

     

    Tom Doctoroff, JWT North Asia Area Director Greater China, CEO, however also put some stress on consistency. He said while the theme of the conference might be provocative, we have to acknowledge that which remains timelessly true, like robust brand equity and big brand ideas.

     

     

     

     

     

     

     

    Vikram Sakhuja, CEO, GroupM South Asia

    Vikram Sakhuja, CEO, GroupM South Asia put it in simple terms, saying, “Uncertainty is the new certainty in the context of marketing primarily because communication to consumers has moved from a sequential, controlled, advertiser talking to consumer, to much more devolved, fluid and instant conversation with a consumer”.

     

     

     

     

     

     

     

    Ravi Deshpande, Chairman and CCO, Contract Advertising

    Talking about the correlation that the politico-social world shares with the sentiment or the idea of a brand in a consumer’s mind, Ravi Deshpande, Chairman and CCO, Contract Advertising said, “…You are bound to have an impact on marketing or advertising when the world around us keeps changing… if the world is uncertain, so are we in our business.”

  • Gouri Dange’s Naming No Names: Cheeni kum!

    “You mean you don’t watch the cookery shows and competitions on TV????!!!” – people ask me, using up their entire quota of question marks and exclamation marks for the month. Well I do, sort of, but here’s my problem with them, and why I can’t watch any fully from beginning to end: First, the Indian food shows. The Indian shows invariably have self-consciously decorated kitchens as the background (the usual backlit shelves, phalanx of shiny knives, matchettes and muddlers, bubblegum pink walls, and suchlike). In front of this kitchen from kitschland is prancing (or trying to look as if) a fattish johnny stuffed into some garish shirt, trying hard to keep up the amusing chit-chat while clanging spoons and vessels together. There’s nothing to endear these chaps to me – not the maniacal chopchopchop of a Yan of yesteryear, or the lithe handsomeness of a Bourdain, or the extravagant booziness of a Floyd. Besides the nameless Indian chaps, there are the brand-name Indian cooks, smiling fixedly into the camera and serving up, what else, jazzed up versions of tandoori chicken. I tend to switch channels when I hear ‘adrak-lasan-pyaaz, pyaar sey bhuniye’. Then there are those non-cooking Indian food shows, in which hung-over-looking beefy chaps (always in khaki shorts) bumptiously muscle into dhabas and thelas and then turn around and wax eloquent into the camera. No fun. On top of it, when some of them snigger about the spelling or the naming of some of the dishes, and make the busy street-vendor stop what he’s doing and look foolish while he unsuspectingly explains what ‘Tandoori Manchurian’ is (stale, overdone joke) to the camera, I want to hurl a plate of instant noodles at them. (But my previous TV took its aakhri saans after going through a long melodramatic deathbed scene, when I threw a dibbi of sindhur at it; so chucking noodles at the new one is a serious no-no. It’s written in the manual.)

     

    As for the phirangi food shows, here’s my problem: either the person actually has adenoids, or speaks in that breathless way, to indicate shock and awe at the wondrousness of the food that he’s handling (it’s usually a Brit affectation); plus nowadays, with Indian food going places, they’re always going on about some aromatic ‘masalarr’ as they call it, and there’s cumin in everything. Or then it’s that lady who’s been named after the English word for kalonji seed. You know her, with the jaunty tilt of her head and the saucy positioning of other body parts served up for the camera on a plate. Ya, ya, I know guys reading this will say “jealous, jealous”, but honestly she’s a coy bore, and has a cloyingly heavy hand with the cream and butter and chocolate. The only thing I like about the western cookery shows is the big warm kitchens and the lush gardens that lie beyond that. But I get insanely jealous of this and switch channels.

     

    And then there are the chef championships. Again, my problem is that there’s far too little food and far too much drama. Call it OCD, but when I see contestants crying and wiping their noses in tension and despair, I want to say severely, like my ma used to (during traumatic chappati-making lessons): “Stop snivelling, wash those hands, and only then go near any food, you big cry baby.” On top of it, the Indian version of Masterchef has you go right into the humble homes of the aspirants and you know that they have far too much riding on winning this competition, and it gets all too sentimental and saccharine for my liking. I mean come on…food mixed with tears? Not a winning combo for me. (The least appetizing of all of this of course is the commercial breaks – currently there’s that daft girl going on and on about her phone working even when the lift shuts; how life-defining is that!) Again, there’s also too much non-food paraphernalia – immunity pins and aprons and t-shirts to be won, rather than actual food to be seen on screen. But here too I love the locales where the competitions take you – I mean cooking out in the open in Central Park while people row slowly past on boats or walk briskly by! Just for that I may cry my way into one of these shows, and teach everyone a thing or two about Indian masalarrs. Or I may indulge in that stab of envy and switch channels.