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  • Eight new wins for Hanmer MSL India

    By A Correspondent

     

    Hanmer MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one ofIndia’s leading communications agencies on Thursday announced seven new clients.

     

    The new client wins include HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications assignments, reaffirming the agency’s reputation as one ofIndia’s leading speciality communications firms.

     

    Hanmer MSL will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Hanmer MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion withinIndiathrough its extensiveIndianetwork of eight offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

     

    Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL said: “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected professionals.”

     

    Hanmer MSL’s media and entertainment portfolio has expanded further with the History and NEO Sports wins. Hanmer MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications.

     

    History, in itsIndiaedition, is part of a joint venture between TV18 and A+E Networks. Hanmer MSL has the responsibility of handling the strategic communications assignment of History inIndia. Hanmer MSL will provide strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders. Hanmer MSL will also work with the channel towards expanding the genre and ensuring that it is not perceived as a niche channel.

     

    Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

     

    Established in 1978, Biocon isIndia’s first bio technology company. From its inception, Biocon has worked towards developing cost-effective drug development capabilities and significant manufacturing capacity. Hanmer MSL will join hands with Biocon to leverage and add media worth and value to their diabetology campaign and help grow this campaign into a successful venture. Hanmer will also handle the corporate mandate of Biocon as well as help Biocon launch and build on its online presence.

     

    The Confederation of Real Estate Developers’ Associations of India (CREDAI) Bengaluru has safeguarded the interests of real estate developers and builders while protecting the rights of buyers and home owners around the state of Karnataka. Hanmer MSL will work towards developing CREDAI as a thought leader and help in ensuring quality media mileage for all their ventures, events and business developments. Hanmer MSL will be working with specific focus on creating the right image of the real estate sector.

     

    BOC India Limited (BOCI), a member of The Linde Group, provides a one-stop solution to all businesses for gas supply and related equipment and services. The company manufactures cryogenic and non-cryogenic vessels and also designs and commission projects. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai,Delhiand Chennai.

     

    HTC Corporation (HTC), one of the fastest growing companies in the mobile phone industry, creates innovative devices that better serve the lives and needs of individuals. Hanmer MSL will have the responsibility of executing corporate as well as product PR for HTC.

     

    Hanmer MSL will be in charge of SBI General Insurance Company Limited’s corporate PR and product PR, including product launches. The company is a joint venture between the State Bank ofIndiaand Insurance Australia Group (IAG),Australia’s leading general insurance provider.

     

  • The Anchor: 11 noteworthy happenings of 2011

    By Tuhina Anand

     

    #1 The Dentsu deal. This was one of the earliest developments of 2011, creating a buzz when Sandeep Goyal made a fortune after selling his 26 percent stake in Dentsu India. Denstu Inc, the Japanese company which had a JV with Goyal’s Mogae Group became the sole owner. This development later saw some senior appointments like Rohit Ohri moving out of JWT to be the Executive Chairman of Dentsu Group India and much recently appointed Divya Gupta as the CEO of Dentsu Media.

     

    #2 World Cup comes home. India gave a stupendous show of its cricketing prowess when it lifted the World Cup. The series was a great opportunity for advertisers to get maximum eyeballs while ESPN Star Sports got the status of the official broadcaster of the series. Captain Cool, MSD walked away not just with the cup but also was given the title of the most influential Indian in Time’s list. Not to forget all the endorsement deals that the Indian team got post the win.

     

    #3 UTV-Disney deal. This was the mother of all deals when Walt Disney declared to buy stakes of UTV Software Communications. The deal is valued to be around Rs 2000 crore. Walt Disney already had a majority stake in UTV. The former will launch an offer to delist shares of the latter which will begin early next year.

     

    #4 Tough time for Kalaignar TV. The DMK run Kalaignar TV was in the news albeit for the wrong reasons. It got dragged in the 2G spectrum license episode and the brand took a further dip with its MD Sharad Kumar behind bars. This was one incident that Kalaignar would like to forget but its easier said than done especially because its taxpayers money that has been misused if the paper trail is proved correct.

     

    #5 Appointments and Dis-appointments. Ashish Bagga was elected President of The Indian Newspaper Society for the year 2011-Uday Shankar of Star India for was re-elected as the President of the Indian Broadcasting Foundation (IBF) for his second term. Also Shashi Sinha of Lodestar was elected as the President of Ad Club Bombay. After being with TV Today Network for almost 16 years, G Krishnan, the Chief Executive Officer and Executive Director quit. Haresh Chawla, the CEO of Network18 Group too decided to call it a day. Meanwhile Raj Nayak filled in the place left vacant by Rajesh Kamat when he took over as the CEO for Colors.

     

    #6 Justice Katju’s policing. Press Council Chairman, Justice Markandeya Katju had earned the ire of media by constantly trying to police media and gag the freedom of press. His suggestions to bring media under strict government purview and his thoughts on objectionable content had many in media being vociferous in their protest.

     

    #7 Rise of independents. The year marked the rise of independents in the advertising agency business who did well and earned name purely on their talent be it Taproot India with their fabulous work on Airtel and Pepsi or Creativeland Asia winning applauds at international awards arena.

     

    #8 AdAsia in Delhi. Delhi became the place to be for the advertising folks from around Asia who gathered for AdAsia. It was in 2003 that AdAsia was held in India in Jaipur and it came back only in 2011. The lineup of speakers was enviable and the number of delegates impressive. Thus a stimulating conference for all present.

     

    #9 Omnicom stake in Mudra. The Omnicom Group that has been trying to gain greater foothold in India managed to do so by taking a majority stake in Mudra. Post this Mudra also made its first structural change where it would be known as DDB Mudra and have DDB, Mudra, and Mudra Max under its umbrella.

     

    #10 Bobby and JWT shake hands. Bobby Pawar declared his intention to move out of Mudra soon after the Omnicom deal, thus giving enough fodder to the media to speculate on. His next destination is JWT and promptly Colvyn Harris took the opportunity to set his agency in order and went appointing three NCDs and a CCO at the helm. They sure will have their hands full in the New Year.

     

    #11 Anna Hazare’s magic. Who would have thought that a septuagenarian clad in Gandhi topi would become the most recognized face of 2011 and maybe even scoring more than Salman Khan in his meteoric rise to popularity? Not to mention that his fasts and LokPal Bill has taken enough of newsprint and debates on TV and has become a trending topic on the social media.

  • Initiative masterminds global free advertising campaign for charity

    By A Correspondent

     

    Initiative, a performance-led media communications company, has masterminded the world’s largest free advertising campaign to help promote a better world for children. The agency is seeking to set a world record and help raise $1m in the process.

     

    Rather than spend money on holiday cards, Initiative will bring together its network strength and expertise to produce a global campaign – from conception to media placement – to create awareness of the important work being undertaken by its international charity and education partner, Free the Children (www.freethechildren.com).

     

    Initiative will run the campaign in over 70 markets around the world, without spending any money on media or creative. In order to do this, Initiative is partnering with some of the world’s largest media owners to run the campaign on TV, radio, online, email, outdoor and in newspapers and magazines.

     

    Last year, with the generosity of its media partners, Initiative managed to increase donations to the Juvenile Diabetes Research Foundation by 300%, through its first ever free advertising campaign for a charity.

     

    Free The Children is the world’s largest network of children helping children through education, with more than one million young people involved in programs in 45 countries. Its mission is to free children from poverty and exploitation, and its signature event is “We Day”, which brings together entertainers, social justice leaders, and student leaders to help create positive change.

     

    Initiative’s campaign for the charity has been produced by Puerto Rican creative agency Sajo Garcia Alcazar (www.sajogarcia.com), part of the Initiative network. The campaign will run from December 26 to January 31. The campaign’s creative, focused on changing the status of young people living in developing communities, drives people to Free The Children’s “We Day” Facebook page, www.facebook.com/weday, encouraging them to ‘like’ it. For every ‘like’, Free The Children’s partners are donating one US dollar.

     

    Initiative is looking to help the organization surpass its goal of raising $1m, and in so doing, creating the world record for the largest number of likes of a non-profit organisation’s Facebook page.

     

    Initiative has also partnered with sister IPG network McCann Erickson, which has offered its services for free. McCann Erickson will be managing translations, adaptations and trafficking in all markets where the campaign is running.

     

    Mauricio Sabogal, president, World Markets, Initiative said: “It is really important that global companies, such as Initiative, play their part in charitable activities, and we are delighted to be supporting the important work being done by Free the Children. This campaign is a testament to the power of the Initiative network. We could not have produced this ambitious campaign without the generosity of our media partners and McCann Erickson, who are working so hard without payment.”

     

    Craig Kielburger, co-founder, Free the Children, said: “We are very grateful for the incredible generosity of Initiative and its media partners, helping us to form connections with people around the world that traditionally we would not be able to reach. Whether through fundraising or online engagement, social media plays a key role for us, and we are always looking for ways it can support and enhance the work we do with youth.”

     

    Lynn De Souza, Chairman & CEO, Lintas Media Group, said: “We are extremely happy to be a part of this initiative. It is a good cause, and we are thankful to all our media partners like Big FM, Radio City, My FM, Hello FM, Radio Mirchi, Colors, Times network, and many other media partners who have provided free space for this initiative. We have secured media space in excess of Rs 50 million for this cause, and it will go a long way in garnering support for the charity.”

  • Abhijit Sarkar conferred with ‘Most Iconic Communication Leader of the Year’ award

    By A Correspondent

     

    Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar has been conferred with ‘Most Iconic Communication Leader of the Year’ award at Powerbrands Hall of Fame Awards function in London.

     

    The Powerbrands Corporate Leaders and Corporate Icon Awards honours leaders who have carved a niche for themselves with their remarkable strategies that have channelised growth and been instrumental in taking their organization ahead.

     

    The award was jointly presented to Mr Sarkar by Sir Robert Worcester and Professor Arindam Chaudhari in a gala ceremony attended by Lords and members of Parliament from theUK, business tycoons and celebrities.

     

  • Mega New Year celebrations on Disney channels

    By A Correspondent

     

    Disney Television Network, the number 1 entertainment destination for kids and their families, is set to celebrate the New Year with its varied programming. Disney channel will end 2011 with the award winning Disney classic movie UP on December 31 at 11 am.

     

    UP is a heart-warming comedy adventure about a 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds ofSouth America, along with an overly optimistic 8-year-old wilderness explorer named Russell. The movie won the Academy Awards for the Best Animated Feature and the Best Original Score and the Golden Globe Award for Best Animated Feature Film in 2010.

     

    In his very first voice acting role, renowned Bollywood actor Anupam Kher has voiced the lead character Carl in Hindi. Commenting on his role, Anupam Kher said: “What makes this movie exciting is that it’s a fantasy film with believable characters. Carl can be from any part of the world or country. He is an ordinary man who fulfills an extraordinary promise and that truly makes him special.”

     

    Families can “kick-off” 2012 with the uber-cool soccer star David Beckham in conversation with famous Disney duo, brothers Phineas and Ferb on “Take Two with Phineas and Ferb” on January 1. The show is a series of fun interviews where the brothers talk to celebs like David Beckham. They have many more exciting ones already in the pipeline for the New Year.

     

    Adding some interactive fun and learning for the young ones will be an exciting contest inspired by Disney Junior’s popular interactive show, “Jake and The Neverland Pirates”. The show features comic and host Cyrus Broacha as the voice of “Sharky” along with musician Sid Coutto as the voice of “Bones”. The talented duo is also seen on the show with an entertaining live-action routine which has been locally produced inIndia.

     

    Beginning January 1, young viewers can brush up their counting skills every Monday to Friday by tuning into “Disney Junior Jake Contest” from 11 am to 12.30 pm and win more than 1000 cool prizes including Jake’s special Doubloon memorabilia, tee shirts, bandanas and DVDs.

     

    Disney’s action, adventure and comedy destination for boys, Disney XD will be revving up the content pipeline in the New Year starting with Disney classic blockbuster ‘The Lion King’ on January 1, 2011 at 12. A brand new fun-filled show about a creative and quirky hero – “Scaredy Squirrel”, inspired by the popular book series by Melanie Watt will start on Disney XD on January 9, 2011.

     

    In the new year, the channel will create a strong destination for Marvel-branded characters and stories with the launch of Spider-man on weekdays. While the excitement on popular show “Kick Buttowski: Suburban Daredevil” is already on the upswing with a spectacular contest where fans can win over 100 cool prizes every day, including skateboards, Playstations, camping sets, snorkeling sets and Ipods.

     

    Hungama TV will ring in the New Year with new episodes of popular show “Guzura”, which follows the chubby little dinosaur and his misadventures as he interacts with humans and other animals.

     

    The channel will also feature exiting contests with over 1000 goodies waiting to be bagged by Hungama fans.

     

  • Ganeshaspeaks forecast 4 media & mrktng pros – Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces

    Here’s the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.

     

    Libra (September 23 – October 22)
    Scorpio (October 23 – November 22)
    Sagittarius (November 23 – December 21)
    Capricorn (December 22 – January 20)
    Aquarius (January 21 – February 19)
    Pisces (February 20 – March 20)

     

    GaneshaSpeaks.com is #1 in India and #3 in horoscope portals on a global level. It offers accurate, reliable and trustworthy services online and on 55181(at premium rates) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals in GaneshaSpeaks.com. For more details, call +91-79-61604100 or send an email to contact@ganeshaspeaks.com.

     

    For those who missed it yesterday, here are the links:

     

    Introductory Note
    Aries (March 21 – April 20)
    Taurus (April 21 – May 21)
    Gemini (May 22 – June 21)
    Cancer (June 22 – July 2)
    Leo (July 24 – Aug. 23)
    Virgo (Aug 24 – Sept. 23)

  • Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC

    By A Correspondent

     

    Entertainment Network (India) Ltd has informed BSE that the company intends to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC), a public joint stock company based inAbu Dhabi,United Arab Emirates.

     

    ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including television, publishing, radio, digital and so on. ADMC owns multiple radio frequencies which broadcast across the UAE.

     

    As part of business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in the UAE. The company will also grant a conditional license to ADMC for use of its Brand ‘Radio Mirchi(R)‘.

     

    Some of the other radio stations run by ADMC are Quran Kareem, an institution for more than 30 years, broadcasts both live and recorded recitals of the Holy Quran; Emarat FM, a pioneering Khaleej radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows; Abu Dhabi FM, the oldest Arabic radio station in the Gulf; Star FM, which targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture; and Abu Dhabi Classic FM, the first Western classical music radio station in the Gulf.

     

  • Anil Thakraney: The trick Anna missed

    By Anil Thakraney

     

    So, Anna Hazare’s Mumbai campaign suffered a serious setback. Only a few thousand ‘fans’ landed up, though expectations were of lakhs of people joining in. In fact, I was so mortally petrified of the projected traffic chaos, I made sure I did not plan any travel in the city… I stayed hidden under my bed like a coward for the period of the planned agitation.

     

    Quite clearly there are many reasons why the dharna flopped, and I won’t go into them out here, that’s for columnists in the mass media to worry about. But I must say this: For Mumbai, which is not a politically active city unlikeDelhi, Team Anna needed to think out of the box to get the crowds in. For one, they needed to hire a professional event management company, which would have organized entertainment and refreshments for the attendant junta. People are already fatigued of the Lokpal issue, and there have to be add-ons if Mumbaikars are tempted to give up their routine lives and spend three whole days at the MMRDA grounds. I am quite sure some event companies would have slashed their fees for the noble cause.

     

    Two, and no I am NOT kidding about this, Team Anna ought to have done a promo tie-up with Bollywood, without making a song and dance of it. For example, Don 2 released around the time of Anna’s Mumbai chapter. Could they not have tied up with Farhan Akhtar and Shahrukh Khan? What’s the worst that would have happened? SRK asking people to watch his flick, that’s about it. He does that everywhere, anyways. But in return, his presence would not only have pulled massive crowds in, it would have got Parliament on the edge. And the media would have shown much more interest in the event, even the Page 3 journos would have landed up.

     

    I am sure some of you might think I am trivializing a serious issue out here. Well,

    I am not. Because it’s quite clear to me that poor old Anna Hazare does not have the money or the means or the charisma to send Mumbai into a tizzy. He needed help. He needed to be clever. Because after the Mumbai flop show, even the Anna loyalists are having second thoughts about a solid Lokpal bill. And many fans across the nation seem to be losing faith in him.

     

    It would be a terrible loss for the country if Anna sahib were to fade away into oblivion. It’s time to think different.

     

    * * *

     

    PS: Since I am always cribbing and carping about the Indian media, I have decided to be nice in my last post of the year. For the entire year 2011, news channels behaved liked hysterical cheerleaders for Anna Hazare, thereby throwing all professionalism out of their studios. But as the year closed, I noticed a sense of calm and fair play across the board. The debates were more balanced and nuanced. Even Arnab Goswami was unbiased!

     

    Let’s hope we get to watch more of this in 2012. Happy New Year!

     

  • NCT Data Wk 51 ’11

     

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period: Wk 51 – Dec 11 to Dec 17, 2011
    Note : Analysis is based on the Telecast duration

    
    

    
    

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • 2012 for Sagittarius

    Most of the long-term planets, with respect to the sign of Sagittarius, will remain scattered for a greater part of the year 2012. This indicates that, akin to the planets, your interests too will be scattered, even confused, indicates Ganesha. Remaining centred and concentrating on your main goals could be a task! The good thing is that your energy levels will be at an all-time high and barring a few seasonal illnesses, you will enjoy good health throughout the year. Your mind and heart may gravitate towards spiritualism like never before, more so since your family life may have been disturbed or vacuous. This shift, thanks to Neptune, may alter many of your previously held beliefs and attitudes. It may make you more sensitive and compassionate towards your family. Single archers may be soon changing their relationship status to ‘committed’. On the work front, you’ll excel, and may see a surge in your creativity. Job opportunities may arise from nowhere, hints Ganesha. Although financially, you are safe, you’ll need to manage your expenditure.

     

    Home and Family

    Your domestic life has been through plenty of upheavals due to Uranus’ presence in your 4th House. However, Uranus has moved out of the House and the circumstances have become less demanding. When Neptune enters your 4th House on February 3rd 2012 to stay anchored for the next 14 years, expect your attitudes and outlook to change greatly, foretells Ganesha. It’s not only you but also your family members who will visibly be calmer, and will feel inclined towards spiritualism. Neptune will also uncover all sorts of secrets, which may sometimes shock you, and may sometimes pleasantly surprise you. However, you will feel lighter and calmer at the end of it.

     

    Love and Social Life

    Venus’ unusually long transit indicates you will get into a serious, committed relationship. Moreover, when Jupiter will enter your 7th House on June 11th 2012, the romantic possibilities will be more potent. Your romantic endeavours are likely to be successful this year, predicts Ganesha. If you are unmarried, this year could bring you into contact with your life partner. This transit also indicates that you will function like a go-getter, take charge of your life and won’t wait for things to happen. You are determined to get what you want. Go, chase your dreams! Ganesha’s blessings are with you.

     

    Health

    Your health will not cause any concerns with Jupiter, your ruling planet, placed in your health House till June 11. As a result of this aspect, you will enjoy good health, and will most probably be focused on maintaining good health and fitness. However, don’t take your health for granted, especially from June 11 to July  2012. Your relationships and health are correlated as Venus is your health planet. So if you encounter any problems on the health front, Ganesha advises you to review your relationships first, so that you can identify the root causes and restore harmony.

     

    Career and Finance

    It is the right time to get rid of excess baggage, eliminate wasteful expenditure, throw out all the things that you don’t need any more, maybe invest surplus funds more profitably, or even realign your financial goals, says Ganesha. Pluto in your finance House indicates that there may be an inheritance coming your way. You may be all set to get an increase of revenue from your insurance and royalties. Ganesha throws in a word of caution here and says that you should manage your debts very carefully and wisely. Take loans only for constructive purposes, because borrowings which won’t generate revenue will surely become burdensome for you.

     

    GaneshaSpeaks.com is #1 in India and #3 in horoscope portals on a global level. It offers accurate, reliable and trustworthy services online and on 55181(at premium rates) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals in GaneshaSpeaks.com. For more details dial +91-79-61604100 or send an email to contact@ganeshaspeaks.com.

     

  • 2012 for Libra

    You will practically heave a sigh of relief as the year 2011 wraps up, says Ganesha. The year 2012 will be all about changes – for good! Your personal, social, financial and spiritual life is likely to undergo a transition. The storms of the past may not be over, but they definitely will abate. It’s time for re-evaluations and second chances, and that includes a relationship that you may have thought as irreparable. Ups and downs in your personal and professional realms are possible, but aren’t they for everyone, exclaims Ganesha! Health will be fine, but there will be burdens, many of which would be self-invited. Stress and tension may be the rightful results of all the over-work! Look to de-stress using relaxation therapies. You may also plan to refurbish your home, which will help you take your mind off for some time. Unexpected expenses are likely to mount. And your love life may not improve dramatically, but it will, in its due course. For now, just hang on, and turn to divine help and spirituality, for a better tomorrow, says Ganesha!

     

    Home and Family Life

    Your home and domestic life is getting influenced by a variety of factors. In 2008, Pluto moved into your 4th House of family and home, and it’s going to be anchored there for many more years. It is, therefore, likely to impact your domestic life greatly, indicates Ganesha. Your relationships, emotions, and domestic life in general are going through a lot of changes. This year too, there are likely to be minor and major changes on your home front. Many negative aspects and shortcomings will be made manifest, but take it as a clue to become aware of these and take appropriate steps to purge yourself of their deleterious effects. It will not be easy, but the detoxification process is going to take place whether you like it or not. And, thus there is no point in resisting it; just let it happen, because it’s going to bring positive changes in its wake. Saturn, your family planet, is going to be in your own sign for the better part of 2012, making you devote more time to your domestic life.

     

    Love and Social Life

    Uranus moved into your 7th House in the year 2011, and shall stay put there for six more years. This indicates a lot of changes as far as your current relationships are concerned. Expect these changes to be a mixed bag – some good, some bad. The strength of your love and friendships both may be tested. If these relationships are deep-rooted, they will survive the storms, assures Ganesha. But superficial ones may not stand up to the test. By the time Uranus moves out of your 7th House, you will have realised who your good friends are, and who are/were merely fair-weather buddies. This aspect applies to not only your personal relationships but also to business partnerships. Ganesha will help you through all this, hence have faith and carry on, without being bitter or vindictive. However, marriage is not on the cards this year. In fact, you need to eschew it.

     

    Health

    The year 2012 looks definitely better on this front, affirms Ganesha. Your health is going to get better with each day, rather. But you may still not be able to breathe easy. Though things are getting better, you still need to be very careful about you health, and keep a safe distance from hazardous situations. Your 6th House of health, which was vacant last year, becomes strong after February 3rd, which indicates that you will take your health seriously, says Ganesha.

     

    Career and Finance

    Brace yourself for a rough ride in the year ahead, as far as your finances are concerned. This is because Uranus is aligned squarely with your financial planet, with which Saturn also is making an unfavourable aspect. However, Saturn’s aspect is not as powerful as last year, so you may get a few moments of respite. These two aspects indicate that you will have to work much harder than usual to achieve your financial targets, says Ganesha. There may also be many upheavals in your financial situation this year. Some of them could be bolts from the blue! And some, minor whiffs in comparison to others. By the end of the year, your whole outlook on finances will have undergone a change, not just how you earn and spend your money but even your financial strategies. But, then a lot also depends on financial conditions in the world around you. A word of consolation from Ganesha here: Be patient, and you may see sunshine financially, once the dust settles. Some disturbing financial dealings may set you back for some time, but eventually you will be able to see the real good come out of it.

     

    GaneshaSpeaks.com is #1 in India and #3 in horoscope portals on a global level. It offers accurate, reliable and trustworthy services online and on 55181(at premium rates) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals in GaneshaSpeaks.com. For more details dial +91-79-61604100 or send an email to contact@ganeshaspeaks.com.

     

     

  • 2012 for Capricorn

    Energetic and enthusiastic, you begin the year on a positive note. Although your health may still continue to be your biggest concern, expect your energy and determination levels to go up. You have always enjoyed your work, and shall do so even more in 2012. And, this gets better by mid-October! You will excel in your work, and will reap rich rewards. Switching jobs for better prospects, relocation and buying a new home is on the cards, too. You may spend a fortune doing up your new home and buying the latest gadgets. But be careful about your finances, as your income is likely to fluctuate. On the relationship front, couples will enjoy marital bliss, while singles have romantic dates and dinners lined-up. All in all a rewarding year for goats is in store, assures Ganesha. Yet, if you are still feeling empty and confused, remember that emotional disharmony is the main reason why prayers are not answered. If you don’t seem to be deriving any benefit from your spiritual practices, the fault is not with the Divine, but maybe is within you, points Ganesha. So, get up and get hold of your life!

     

    Home and Domestic Life

    For the next six years your 4th House will be a House of power, and may cause you much confusion and distress, so Ganesha advises you to brace for the challenge. And, also start ‘relaxing’ as and when possible. You may not have ‘real problems’, but given the sheer momentum of movement and chaos of the things around you, you may start imagining them, points Ganesha. And, since yours is a stable, earth sign, you would obviously not like so much change and movement. Uranus in the 4th House also suggests a variety of things, most important of them being nagged by a constant desire to shift homes, places, jobs, cities even. This year, quite contrary to your usual nature, you may throw all the rule books out of the window, when it comes to your personal and domestic life.

     

    Love Life

    This year, Ganesha gives you a stable love relationship, and that is not a small thing. So, enjoy! There may not be much change in your marital or single status in 2012, as your 7th House of love and marriage is not a house of power. All in all the status quo will be maintained – marriages will run smoothly, while singles, most likely, shall remain single. The largely unoccupied 7th House in your chart shall give you a lot of leeway in this area, though. That is, a lot depends on what you want, and how you want the things to go. So, if your desire to marry is strong enough, you may probably end up marrying your chosen one. However, as a general rule such a strong desire is unlikely during the current planetary aspects. Though marriage is not on the cards for you, singles will enjoy dating and romantic encounters.

     

    Health Graph

    There are three long-term planets in a stressful aspect with your sign in 2012. This is an improvement from last year when there were four, though this is little consolation. Health will continue to be a cause for concern for you. But, as the year progresses these concerns will reduce, especially when Saturn drifts away on October 5 from its stressful aspect with your sign. From April 3 onwards itself, though, your 6th House, the House of health, is getting strong. It means that you are likely to be paying more attention to your health. You will also need to conserve your energy and vitality during the year. If there is work that you can delegate, by all means, do it.  However, last year was tougher for you on account of health, so if you made it through 2011 without any major glitch, you will probably coast through 2012 with considerable ease. But that should not give you any reason to loosen up in this department. Pluto is in your own sign which indicates that a detox program will benefit you.

     

    Career and Finance

    This is a volatile year as far as your finances are concerned. Uranus is your financial planet, and it spends the whole year in a square aspect with Pluto. Ganesha says you can expect major changes this year. There is a divine cleansing going on in your financial life, as in, many erroneous decisions that you made in the past – like wrong planning and bad execution – are now being uncovered so that you can set them right. Avoid lending money to friends and relatives. You may also spend considerably in home improvement projects, and a definite emphasis is on increasing your standard of living. Besides, you will also come across opportunities to work from home and earn money, or you could profit from family connections. Despite such myriad interests, your actual earnings may fluctuate wildly this year. They may either be too much or too little, making a rather inconsistent pattern. This is a very new thing for you steady goats, but take it easy, as this too shall pass, says Ganesha. The good thing is that, this year, at least, you are more at ease, in tune, with your job or business, unlike last year, when you were very uncomfortable about it.

     

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