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  • Rise in Business Confidence Index after 5 quarters

    By A Correspondent

     

    The Business Confidence Index in Indiais showing signs of improvement after five consecutive quarters in March 2012 according to the latest NCAER (National Council of Applied Economic Research) MasterCard Worldwide Index of Business Confidence. The 80th NCAER MasterCard Worldwide Index of Business Confidence is based on a survey which measures business confidence on four indicators.

     

    They include overall economic conditions six months from now, financial position of firms six months from now, investment climate and level of current capacity utilization. All four indicators carry equal weight. The Index is released every quarter.

     

    The Business Confidence Index (BCI) increased by 7.7 per cent over the previous quarter to 134.9 points from 125.2 points in January 2012. The rise in the Index indicates an increase in the investor confidence and expectation, irrespective of a global slump and high inflation rates. The Index also registered improvement in business environment for the first time since January 2011.

     

    The study reflects stability in business sentiments and cautious outlook of the business sector. This change in business sentiments is backed by a number of changes that have taken place on both domestic and global front during the last quarter of FY 2011/12. While moderation in economic growth rates persisted, inflation rate also moderated and the food grain harvest in 2011-12 has been at a record level.

     

    “NCAER MasterCard Worldwide Index of Business Confidence shows some significant changes in the economy during the quarter ending March 2012. After a dip in 2011, the index showed positive business sentiments during this time period. In light of the current challenging economic environment, the next quarter index will be worth watching. The study continues to provide great insights on the key factors that affect the business and political environment in India.” said TV Seshadri, Division President,South Asiaand Country President India, MasterCard Worldwide.

     

    “It’s encouraging to see how the economy is recovering from the slump. The investors are regaining confidence and there is a positive outlook which has impacted this quarters result,” noted Dr. Shashanka Bhide, Senior Research Counselor, NCAER.

     

    An analysis of the four indicators revealed an improvement in three out of four components of BCI over the previous quarter. Among the three, the largest improvement is in the case of present investment climate.

     

    The survey focuses on trends within firm-specific business outlook indicators and also includes a Political Confidence Index (PCI) and a special section on Expectations and Evaluation of Union Budget 2012-13. The latest survey was conducted in March 2012 and received 528 responses. The data was collected through personal interviews and questionnaires sent to a diverse range of businesses across various regions inIndia. The Index and its accompanying report do not represent MasterCard financial performance.

     

    Sector wise, analysis of BCI, revealed a marked improvement across all major sectors except consumer non-durables sector. Four of five major sectors of the economy reveal improvement in business sentiments. The consumer non-durables sector shows a decline where BCI slipped 4.8 per cent from 142.7 in January 2012 to 135.8 now.

     

    An improvement in business sentiments is seen in the present round of survey, the highest optimism level being registered by firms in intermediate sector where BCI has jumped up by 14.5 per cent followed by services sector (134.5), capital goods sector (138.6) and consumer durables sector (135.8) with 7.2 per cent, 6 per cent and 4.2 per cent growth, respectively. Although business sentiments in consumer non-durables sector show decline, at the same time it exhibits the second most optimistic BCI among all sectors after capital goods sector.

     

    According to the findings, business sentiments across all the regions reflect fair degree of uniformity in perceptions. Among four regions, three have registered improvement in business sentiments in the present survey. North has registered the highest improvement while South shows marginal fall over the previous quarter. Overall, the survey reflects improved business sentiments in all regions except South where although the present situation has improved, firms are still not sure about changes in the short run future.

     

    On the whole, expectations with respect to overall economic conditions and to some extent financial position seem to remain the main issues of concern for the firms, especially in North and South.

     

    The survey reveals a divergence in the perceptions between private sector and public sector firms on the one hand and smaller and larger firms on the other. There is a sharp increase in BCI for larger firms than smaller ones. Similarly, private sector firms show higher optimism while public sector firms show a decline.

     

    The disaggregation of firms by ownership type reveals heterogeneity in the perceptions between public and private sector firms. The study reveals that while public sector firms show decline in the business sentiments, private sector firms showed an improvement. An improvement in overall BCI is mainly contributed by private sector firms as public sector firms reflect weak confidence.

     

    Firms in the manufacturing sectors reflect expectations of greater improvement in domestic sales and production level as compared to firms in services sector along with improved profits over the next six months. The survey results also reveal expectations of higher input costs per unit of output such as for raw materials, labour, and electricity, in the short run. The ex-factory prices are also likely to increase. The survey also points towards improvement in employment conditions and higher wage rates for labour in the next six months. Given the expectations of higher sales and production by manufacturing firms, inventories are also expected to build up.

     

    The latest survey has a special section on Expectations and Evaluation of Union Budget 201213. This study is aimed at capturing the expectations and impact of tax proposals made in budget 2012/13 on business sectors activities.

     

    While majority of the respondents expected corporate tax to remain unchanged in the budget proposals, an equal proportion of respondents expected corporate tax rates to decrease or increase. More than 37 per cent anticipated excise duty would increase. In general, while there were apprehensions of increase in tax rates, there was also an expectation that the budget would reduce the tax burden. Post-budget it is found that significant proportion of firms report adverse effect of tax proposals. Only about 30 per cent of the respondents reported corporate tax rate proposal in the budget as satisfactory. The findings suggest that the business sector perhaps was expecting measures to boost investment and demand more directly and these may not have been realised.

     

    Following two mild improvements in the previous quarters, the current round of BES in the latest survey results shows a decline in Political Confidence Index (PCI). The index has declined by 4.6 per cent from 86.9 in January 2012 to 82.9 in April 2012.

     

    Nonetheless, the index still remains above its level recorded in July 2011. At regional level, two regions show fall in political confidence while the other two show improvement. Similarly, among sectors, two have registered a fall in PCI in April 2012 while the remaining three still hold up the optimism level.

     

    The latest survey showed a drop in the ratings for seven of the eight components of PCI:

     

    Factors Mar – 12 Jan – 12
    Managing Overall Economic Growth 30.2 36.6
    Managing Government Finance 37.2 39.4
    Managing Inflation 18.8 22.3
    Managing Unemployment 18.8 12.7
    Managing Exchange Rate 28.3 28.5
    Managing Conducive Political Climate 19.9 20.4
    External Trade Negotiations (both bilateral /multilateral) 27.9 30.5
    Pushing the Economic Reforms Forward 26.0 26.7
    Political Confidence Index 82.9 86.9

     

    The present survey shows that ratings of political management of the economic issues have declined compared to the previous quarter. Unlike the last round, where three out of eight PCI components showed decline, the current round shows decline in seven out of eight components. The highest fall is reported in the case of managing overall economic growth by 6.4 points followed by managing inflation (3.5 points) and external trade negotiation (2.6 points).

     

    The survey results indicate that unlike BCI, which shows a decline in the consumer non-durables sector, the aggregate PCI in consumer nondurables, consumer durables and intermediates sectors witnessed an improvement of 5.5 points, 7.4 points and 5.1 points, respectively. The capital goods and services sectors witnessed decline by 19.1 points and 12.1 points respectively, indicating the aggregate PCI, which measures the overall confidence of business sector in the political management of economic policies, is not uniform across the manufacturing sectors.

     

    Region-wise results suggest that PCI declined for two regions North & South and improved for the other two regions East & West over the previous round. In North, responses declined from 91 per cent in the previous round to 82.3 per cent in the current round. Southern region recorded a considerable decline of 11.6 points during same period. Across all the regions, eastern and western regions continued to maintain the trend of improvement with an increase of 9.2 points and 1.2 points respectively.

     

    Out of the firms in five different sizes, two sizes witnessed improvement and the remaining showed a declining trend. The highest improvement is recorded in small firms indicating that small size firms are more optimistic in their assessment of political management of economic issues. Respondents in large size firms reported declining trend in PCI from 93.8 per cent to 85.4 per cent and from 109.9 per cent to 90.4 per cent, respectively from the previous round (January 2012) to the current round.

  • Hanmer MSL wins Bees Award for eBay.in

    By A Correspondent

     

    MSLGroup India’s Hanmer MSL has been awarded ‘Best Social Customer Relations Management’ at the third edition of the prestigious Bees Awards for its social media engagement campaign of eBay India.

     

    The Bees Awards is the first international social media competition honouring communication and marketing professionals and judged campaigns from agencies and brands from across 40 countries.

     

    The eBay winning campaign – eBay India Wins with Social CRM – received the award for its creative customer engagement strategy that identified female consumers as brand evangelists and developed rich, visual talking-points to create a viral effect and foster brand loyalty. The agency also established a strong customer relationship management mechanism that focused on seamless integration of the user-facing CRM process on Facebook with eBay’s back-end processes to create a real-time response set-up.

     

    The award win follows MSLGroup Asia’s finalist nomination at the Bees Awards in 2011, for MSL China’s work with IKEA in the ‘Best use of Microblogging Platform’ and MSL Singapore’s nomination in the ‘best relationship with blogs’ category for feminine care brand Whisper, “Happy it’s Here!” social media campaign.

     

    Commenting on the win, Jaideep Shergill, CEO, Hanmer MSL, said: “I’m extremely proud of our social media team for notching up an impressive win at the Bees Awards this year, and for being the only agency from Indiato do so. This award acknowledges our industry – leading, best-in-country social media engagement expertise and creativity. We are truly proud to have been honoured in a competition that brings together brands and agencies from the communications industry across the world.”

     

    MSLGroup’s MSL Nordics also won the “Best Use of Alternative Tools” category with Ariel Fashion Shoot, undertaken in partnership with Saatchi & Saatchi.

     

  • 73 matches on IPL5 get an average TVR of 3.36

    By A Correspondent

     

    Despite delivering the lowest television ratings in the history of the tournament, the weekly data released by TAM sports has shown some consistency in its overall IPL 5 viewership. According to the latest numbers released by TAM Sports for the first 73 matches (CS 4+ All India), IPL 5 recorded a TVR of 3.36 per cent, which is slightly lower than the first 73 matches of season four which received a TVR of 3.51 per cent.

     

    These ratings do not include the final match played between Chennai Super Kings and Kolkata Knight Riders on May 27. A total of 76 matches were played in season five, the highest so far in the entire tournament, and out of the 76 matches played, two matches were abandoned due to rain.

     

    The inaugural IPL season (IPL1) however continues to remain the most watched tournament till date with a TVR of 4.81 per cent for the 58 matches whereas IPL3, which celebrated the home coming season, witnessed the second highest viewership for the first 60 matches with a TVR of 4.65 per cent; IPL season two which was played in South Africa received a TVR of 4.17 per cent for the first 57 matches.

     

    What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million. This is nearly the same for IPL 4 where the reach was 162 million and far better than IPL 3, 2, and 1 where the reach measured was 143 million, 122 million and 102 million respectively.

     

    It may be recalled that for the first 59 matches IPL 5 delivered a TVR of 3.33 per cent and during the first 48 matches, IPL 5 delivered a TVR of 3.40 per cent whereas for the first 36 matches IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    Mr Janardhan Pandey, Associate Vice-President, DDB Mudra Max said that he was not disappointed with the ratings as season five was expected to deliver lower ratings than last year, although he did expect the ratings to be closer to season four. On the factors that might have affected the viewership, Mr Pandey said: “I feel that on the face of very high expectations, too much confusion before the start of this season along with poor Indian team’s performance in last one year and overdose of cricket did impact the IPL season five viewership. I am also of the view that certain IPL teams are weak with few relevant star players as compared to many other teams, so the matches involving them delivered low ratings, thus impacting the overall score.”

     

    “I believe that the game is extremely popular and audiences are still around. Only the crowd needs to swell further. The weaker teams must get boost up with inclusion of adequate star players” he added.

     

    Source : TAM Sports, TG : CS 4+ yrs, Market : All India, Channel : MAX, No. of Matches analysed : As mentioned in the table

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • Eco Times launches The Power of Ideas 2012

    By A Correspondent

     

    The Economic Times brings back The Power of Ideas,India’s largest entrepreneurship development programme. It aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors. The programme was first launched in 2009 when it received over 12,000 business ideas followed by over 16,000 the next year. This year, armed with a bigger corpus of funds, the initiative seeks to transform more business ideas into real businesses.

     

    Ravi Dhariwal, Chief Executive Officer – Bennett, Coleman & Co. Ltd said: “We at The Economic Times believe that the future of the Indian economy lies in the hands of young entrepreneurs. It is the energy and drive of these young people with an idea that will giveIndiaits next big leap. I am happy to say that The Power of Ideas initiative has provided critical impetus to many such ideas.”

     

    The programme is conducted by The Economic Times in partnership with the Department of Science & Technology (DST), Government of India. DST brings to the programme its expertise and relationships in the entrepreneurial space as well as a corpus of Rs6.2 crore of guaranteed funds. The funds are open to all those with genuine innovation on their mind, regardless of whether they have just an idea or a fully functional start-up.

     

    Working alongside ET and DST is IIM Ahmedabad’s Centre for Innovation Incubation and Entrepreneurship (CIIE).CIIE is a leader in the field of mentoring, guiding and making business ideas investor-ready.

     

    The greatest value CIIE will add to The Power of Ideas will be by way of their wide network of mentors and investors who will evaluate every single business idea received as part of the programme. The most deserving ideas will be given personalized mentoring. In the last phase, entrepreneurs who make it to the final cut-off will be taken through a nine-day period of intensive mentoring by CIIE, as a residential programme at IIM Ahmedabad. This unique public-private-academia partnership remains in place in 2012 to drive the programme to new heights.

  • Creativeland Asia wins big at FAB Awards

    By A Correspondent

     

    Creativeland Asia won two FABulous Awards (equivalent of Grand Prix) for ‘Plan-T’, the campaign created by them to help Hippo track inventory through social media (Twitter), at the recently concluded FAB Awards in London. The Grand Prix was awarded, one in the category of Advertising/Integrated/Sales Promotion/Direct/Collateral and POS/Best Use of Media; and the other in Mobile/Digital/Interactive/Non Traditional.

     

    The FAB Awards is an international Creative Awards programme focused entirely on work done for Food and Beverage brands. The 14th International Food and Beverage (FAB) Creative Excellence Awards, were announced on May 29 inLondon.

     

    The campaign also won FAB awards (equivalent of Gold) in Best Use of Media, Best Use of Technology and Social Media. Apart from having won accolades and awards, the Hippo campaign has been presented as case study in institutions and seminars including TWTRCON for ‘The most innovative use of social media’.

     

    On this occasion, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, commented: “I am extremely delighted with the news of our new set of golds and grand prix. To win it at a prestigious global award alongside the best in the category makes the win even sweeter.”

     

    Founded by Sajan Raj Kurup in 2007, Creativeland has grown to be a belief shared among more than 80 people across two full-fledged offices in Indiaand 9 strategic offices in Asia. Creativeland’s work has been awarded at the D&Ad, One Show, Adfest, Cannesand Effies. At Cannes Lions 2010, Creativeland Asia was ranked at No. 4 in the list of the most creative agencies from India. Creativeland’s client-partners include brands like Audi India, Godrej, Parle Agro, Café Coffee Day, Cholayil.

     

  • Wanted: translators for press conferences

    Ranjona Banerji

    By Ranjona Banerji

     

    This is targeted at TV newswallahs. They have a tendency to show us live press conferences that they deem to be important, from across the country. This week, we had Mamata Banerjee, chief minister of West Bengal, after the victory of the Kolkata Knight Riders in the Indian Premier League. Then we had Kiran Reddy, chief minister of Andhra Pradesh, on the arrest of his predecessor’s son Jagan Mohan Reddy by the Central Bureau of Investigation.

     

    All very commendable, bringing us the news when it happens. The grouse? Banerjee spoke in Bengali and Reddy in Telugu. This of course makes it virtually impossible for anyone to understand what they’re saying. The on-screen translation process was extremely slow and then, only paraphrased their remarks. Which means for about 3 minutes of someone talking, you got about two lines of material. The reason I know this is because I understand Bengali and have a smattering of Telugu.

     

    If anyone is old enough to remember, it was a bit like the scene in Charlie Chaplin’s Great Dictator where the typist is taking dictation from the Adolf Hitler character, Adenoid Hynkel. Hynkel talks and talks and the stenographer types two words.

     

    On the BBC and al Jazeera this week, a live press conference with the British foreign secretary and Russian foreign minister on the Syria issue was also covered.

     

    When the Russian minister spoke there was a live voice translation. One understands that the translations were provided by the governments concerned and not the TV channels but it is a process which a multilingual country like ours needs to understand.

     

    It might be more sensible for a reporter present to provide a paraphrasing of events rather than subject people to listening to something they cannot understand. Neither press conference, it has to be said, was particularly scintillating.

     

    * * *

     

    There were few scuffles and a lathi-charge in Kolkata’s Eden Gardens when the celebrations were being held. All afternoon, Times Now behaved as if it was covering a major riot and hundreds had been badly injured. Even if you dislike Mamata Banerjee and Shah Rukh Khan, some perspective please. NDTV called it a “mild lathi-charge” which is an unfortunate choice of words but perhaps a more appropriate sentiment.

     

  • Discovery launches new season of extreme survival series

    By A Correspondent

     

    What would you do if you were suddenly faced with the possibility that you might die? A new season of Discovery Channel’s survival series I Shouldn’t Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations but beat unimaginable odds to survive. I Shouldn’t Be Alive will air every night at 9pm on Discovery Channel.

     

    Each one-hour episode presents a true-life story of endurance, using accurate reconstructions and the first-hand testimony of those who managed to overcome extraordinary danger. From battling a raging blizzard in the snowy wilderness of Kyrgyzstan and drifting in shark-infested waters in Costa Rica to surviving a savage grizzly attack in the mountains of Montana and facing wild animals in Africa, I Shouldn’t Be Alive reveals the most basic instincts as people react to these extreme situations.

     

    Commenting on the programme, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific said: “Discovery Channel viewers have been drawn towards its extraordinary survival series like Man Vs. Wild, Man Woman Wild and Dual Survival. Continuing its promise to inspire and entertain the viewers, the new series celebrates the deep human drive to survive in death-defying situations.”

     

    Each episode inspires the audience as it details a unique incident and the ultimate fight for life. Striking visuals and the latest computer generated image technology will enhance these stories of human perseverance and survival under astonishing circumstances.

     

  • Milestone Brandcom rolls out a widespread campaign for eBay India

    By A Correspondent

     

    Breaking through the OOH clutter, Milestone Brandcom has executed an exceptional campaign for eBay India , the online shopping destination where thousands of manufacturers and merchants list a range of every-day use products, with the best deals.

     

    eBay India is a pioneer of eCommerce in India . At any given time, there are over 6 million live listings on eBay India across 2,000 categories of products. eBay India has, over the years, taken significant steps to strengthen the brand through a mix of Offline/Digital campaigns such as the current ‘want it, get it’ campaign.

     

    The brand communication was targeted at the Indians in the age bracket of 18-40 years. The main audiences being value seeking, shopping enthusiasts who have dreams/wants and are looking for deals and availability of products to fulfill these wants. With a tag line, ‘want it, get it’ the communication was aimed at reinforcing the role of eBay India in everyone’s life.

     

    “If you have a want, we will get you a deal” crisply established eBay India as the one destination to fulfill all the wants.

     

    The media mandate to Milestone Brandcom was to position eBay India as the distinguished website where one could get the best deals on a wide variety of products. In an extremely cluttered outdoor scenario, the core communication objective was to stand out and make a bold impression.

     

    The objective was to drive more customers to the website and make eBay India the hot spot for ‘wants’ to complement all occasions.

     

    “Communicating with such vast audiences, required strategic site selection and fitting media placement. The brand needed to be positioned amongst the masses as a one stop, online shopping destination. The strategy deployed to achieve these objectives was a media burst across key arterial routes and catchment areas, malls, colleges & hangouts. The objective was to build presence and reach amongst key catchment area where the TG would be inherent in,” said Imtiyaz Vilatra, founder member & managing partner at Milestone Brandcom.

     

    The OOH media plan covered 700 media touch points in 3 major metros (Mumbai, Delhi and Bangalore) and was spread across an assortment of media formats such as billboards, gantries, bus shelters, fuel station branding, pole kiosks, bus side panels, mall facades & metro station media.

     

    To tap into the areas close to markets and malls, various unconventional media formats such as mall facades, fuel and railway station media, bus back & side panels, metro station signages and so on were taken up.

     

    Commenting on the campaign, Kashyap Vadapalli, Chief Marketing Officer, eBay India said: “Our recent campaign is congruent with our goal of step jumping e-commerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India . Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety and better deals.”

     

    Campaign Details

    Client: eBay India

    Cities: Mumbai,Delhi,Bangalore. 675 media touchpoints

    Media formats used: Besides high reach & frequency media on key arterial roads & busy junctions, the brand communication was around most unconventional media formats to effectively reach the TG. Media formats closer to shopping destinations were extensively and creatively leveraged for maximum exposure and relevant connect – places like fuel stations, metro signages, railway stations, bus backs  collectively invoked shopping enthusiasts with the width and depth in categories available on eBay India.

     

  • LinkedIn celebrates 15 million members in India

    By A Correspondent

     

    LinkedIn announced that more than 15 million professionals are now using the platform in India. Indiais LinkedIn’s largest market outside the USin terms of membership. LinkedIn started its Indiaoperations in 2009 with a member base of 3.4 million.

    Hari V Krishnan, Country Manager, LinkedIn India, said: “We are delighted to reach the 15 million member milestone. It demonstrates that professional networking is becoming increasingly important to Indian professionals. In just three years our member base has grown by over 300 per cent. We attribute this growth to the tools we have developed that help professionals to stay connected, gain insights for their businesses, bag that dream job and ultimately, realize their professional potential. As awareness of our product features has grown, engagement and adoption of the platform has accelerated.”

     

    In India, members turn to LinkedIn to keep up with industry discussions (58 per cent), fostering their professional identity (75 per cent), networking with other professionals (77 per cent) and learning about companies (46 per cent).

     

    In addition to its growing membership base, LinkedIn has experienced growing demand for its marketing solutions and hiring solutions in India. A number of high profile brands are opting for LinkedIn Marketing Solutions to build conversations and influence with a highly targeted, affluent audience.

     

    Brands like AMEX, Wipro, DSP Blackrock and VolkswagenIndiahave leveraged the customized solutions that LinkedIn provides to its advertisers. Furthermore, companies like ING Vysya Bank, HCL Technologies, Genpact and Larsen & Toubro have been extensively using LinkedIn Hiring Solutions to recruit professionals for various positions in their organization.
    LinkedIn India is headquartered in Mumbai with 4 offices across Gurgaon, Bengaluru and Mumbai.

     

  • ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi

    By A Correspondent

     

    NDS announced that it will be providing the enabling technologies for cable operator ADN Networks to support the launch of its digital cable TV service in central and westernDelhi.

     

    NDS will provide  an end-to-end technology suite including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering.

     

    Tejinder Chawla, Director, ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services.”

     

    NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

     

    Jayant Changrani, Country Head & General Manager NDSIndia, said: “With the digitisation of cable TV inIndiarapidly progressing, cable operators are looking to swiftly migrate from their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.

     

    NDS will continue to work closely with ADN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.

     

  • PUMA Social once again focuses on after-hour athletes

    By A Correspondent

     

    Every professional athlete wears a uniform, but what about the amateur athlete. The king of foosball or the reigning champion of darts? PUMA brings fun and irreverence to the sports sphere once again with the launch of ‘PUMA Social,’ a campaign bringing together after-hours athletes from around the world. With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.

     

    The PUMA Social range of clothing symbolises how PUMA fuses sport with lifestyle into everyday life. It is about a distinct lifestyle rather than a specific product. The brand sets out to celebrate the lesser-known games played among friends and the amateur athletes who rarely make the headlines. The PUMA Social campaign is about paying homage to the obscure, bizarre and after-hours games that every group of friends makes up at one point or another.

     

    To complement the popular in-market program, PUMA has launched a mobile extension with the launch of the PUMA Social Cards Mobile Application for iOS devices. Showcasing the distinctive characters that make up the universe of late night revelers, the PUMA Social Cards app comes loaded with pre-designed and customized archetype templates, encouraging After Hours Athletes to unite in celebration of late night and after-hours fun.

     

    The digital deck captures the spirit of social stereotypes, playful party superstars and bar-sport warriors, allowing users to label their friends in the best way possible and share their shots via PUMA.com/Social as well as their own social platforms such as Facebook. At its core, the app is meant to embody the PUMA brand’s philosophy that life deserves to be played and enjoyed with teammates near and far.

     

     

  • Reduce Your Carbon Footprint: Radio Mirchi

    By A Correspondent

     

    Radio Mirchi’s RJ Raaj – Majja Run patron –  dressed as a green crusader in a black robe with a huge life size cut out of a foot all made from recycled biodegradable products to spread the message of reducing carbon emission in Bengaluru. He won the first place at the Kingfisher ‘Run in Costume’ Green Crusader segment.

     

    RJ Raja went out to spread the message on how each one of us can take a green oath by reducing the carbon emission in our daily lives by adopting simple practices such as turning the lights, televisions and computers off when not in use, keeping fridge doors closed, drive less, do the weekly errands in a single trip or pay bills online, walk, bike, ride the bus or carpool and so on.

     

    Excited about his win, Beat Raja Raaj said: “It is a great high to win the contest for the second time in a row. I have always been an avid follower of green practices in my daily life and hence took up the carbon footprint concept.”

     

    Commenting on the occasion, Sangeeta Rath, Station Head – Radio Mirchi said: “We have been very actively participating in the World 10K for the last five years and every year RJ Raaj designs looks that are very topical in nature. This year it was the green message, it is commendable of RJ Raaj to come up with this unique and meaningful depiction! Kudos to him for winning second time in succession.”