Wondrlab, the creative agency-led martech network, has acquired OPA, an influencer marketing platform. This marks Wondrlab’s second strategic acquisition in the influencer marketing space and its sixth overall. OPA, collaborates with over 300,000 influencers and 500+ brands including Nykaa, Vero Moda, Purplle, Sugar, Plum, etc
Said Saurabh Varma, Founder & CEO of Wondrlab Network: “We are super excited to welcome OPA to the Wondrlab family. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”
Added Rupansh Goyal, Co-Founder of OPA: “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”