Skip to content

Home
About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

We’re closedÂ tomorrowÂ for GoodÂ Friday. See you onÂ Apr 2

We'll be back onÂ Monday, April 2

Written by

in

From Team MxMIndia

Our offices are closedÂ tomorrowÂ on account of GoodÂ Friday. So there will no routine updates and newsletters. However, we will be back onÂ Monday, April 2Â with all the action. See you then!

←Sony Yay appoints Beanstalk Asia as creative agency

Net adspend in APAC to expand 6.2% in 2018→

More posts

new test post for linking test

June 12, 2026
‘I was crying down the phone on Christmas Eve’

May 27, 2026
new test post12345

May 1, 2026
test post

March 30, 2026

MxMIndia

Media * Marketing * More

Blog
About
FAQs
Authors

Events
Shop
Patterns
Themes

Twenty Twenty-Five

Designed with WordPress