By A Correspondent
As part of our all-new MxM Live Newsmakers daily interview series, we speak with Sapangeet Rajwant, Head – Marketing & Digital – Hindi Mass Entertainment & Head of Brand Solutions – Viacom 18. The interview will air live on MxMIndia’s YouTube channel – bit.ly/mxmindiatv
Rajwant leads Colors’ marketing and digital initiatives along with Viacom18’s entire Hindi mass entertainment portfolio. She has opened a new revenue stream by pushing brand solutions across on-air and digital platforms. Her portfolio is diverse – from the urban-skewed Colors to rural with Rishtey and Rishtey Cineplex.