Global hospitality group Minor Hotels has selected BrandsWeLove (BWL) as its public relations agency ahead of the debut of its modern luxury brand Anantara Hotels, Resorts & Spas in Jaipur, later this year.
Said Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, said: “India is becoming an outbound travel superpower as more Indian travellers broaden their horizons by heading overseas. India is one of Minor Hotels’ fastest-growing international source markets, and the country is an essential piece of our global expansion plan to capture a portion of the expanding domestic travel market, too, with the target of 50 new openings in India within the next decade. BrandsWeLove joins our team at a significant time for Minor Hotels as we gear up for the opening of the Anantara Jaipur Hotel, the first of many of our flagship brand in India. We are excited to tap into the agency’s luxury hospitality experience and the team’s strategic and creative thinking to tell authentic stories that build upon strong recognition of our brands among Indian travellers.”
Added Deepa Harris, Founder of BrandsWeLove: “Our focus will be to build on their already strong and differentiated positioning with brand narratives that command deeper affinity and desire.”