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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Links of the Day (May 14)

Our editors pick the top links of the day, published today in no specific order

Written by

Barbara Walters announces her retirement

http://www.livemint.com/Consumer/bi9vo4HsVRFEhqczfpI5MK/Barbara-Walters-to-announce-her-retirement.html

Mint/Reuters

Well-known broadcast journalist Barbara Walters will end her journalism career next summer

City of child dreams

http://www.afaqs.com/news/story/37485_City-of-Child-Dreams

Afaqs.com/Raushni Bhagia

India’s first Kidzania outlet is set to come up in Mumbai. It will be a theme park which mimics a real-life city, miniaturized for children

Will Phase III change the radio advertising game?

http://www.exchange4media.com/50960_will-phase-iii-change-the-radio-advertising-game.html

Exchange4media.com/Saloni Surti

After Phase III, advertising on radio is estimated to reform radically, say industry heads.

What Happens Next in Media? 9 Predictions

http://adage.com/article/the-media-guy/media-9-predictions/241408/

AdAge/Simon Dumenco

The Media Guy columnist predicts the Future

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