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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Jagran, Vanitha lead in IRS 2012Q4. TOI & India Today are top Eng paper & mag

Jagran, Vanitha lead in the fourth quarter of the Indian Readership Survey 2012. The Times of India and India Today are top English paper and magazine

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NEWS

By A Correspondent

There are no major surprises in the numbers for the Indian Readership Surveyâ€™s findings for the fourth quarter of 2012 have just been released by the Media Research Users Council (MRUC).

Jagran leads amongst all publications and dailies. Vanitha leads amongst magazines. The Times of India leads in English dailies and Malayala Manorama amongst regional-language dailies. Pratiyogita Darpan and India Today are the largest read Hindi and English magazines respectively.