Skip to content

Home
About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Good Friday holiday tomorrow. We’ll be back on Mon, April 18

Our offices are closed tomorrow

Written by

in

By Our Staff

Our offices in Mumbai, Delhi and Bengaluru are closed tomorrow, April 15, on account of Good Friday. Hence there will be no scheduled update or newsletter edition tomorrow.

We’ll back on Monday, April 18.

←3 Big & Coming Shifts in Market Research

Das ka Dum with Dr Bhaskar Das | If you were given the choice of being a cheerleader for two IPL 2022 teams, which one would they be?→

More posts

new test post for linking test

June 12, 2026
‘I was crying down the phone on Christmas Eve’

May 27, 2026
new test post12345

May 1, 2026
test post

March 30, 2026

MxMIndia

Media * Marketing * More

Blog
About
FAQs
Authors

Events
Shop
Patterns
Themes

Twenty Twenty-Five

Designed with WordPress