By Our Staff
Godrej Hit, the household insecticide brand, unveiled a new TVC for Kala Hit Lime, the brand’s product to kill mosquitoes.
Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Kala HIT has built consumer relevance by consistently driving the message, that even a single mosquito is dangerous as they spread deadly diseases like dengue and malaria. The new TVC shows how important it is to instantly kill mosquitoes and not wait it out as they pose a larger risk of infection and diseases. Only Kala HIT Lime with its instant kill action, can be trusted to effortlessly kill mosquitoes. Kala HIT Lime does this efficiently and leaves a pleasant fresh fragrance.”
Added Shantanu Sapre, Executive Director at Lowe Lintas: “The task for us was to find a unique and insightful way to land the ‘Instant Kill’ benefit and to create an urgency among people to tackle the mosquito menace. The Group Creative Director duo Navin Chawla andVishal Bagade found the campaign idea in the popular Indian adage “Sabar ka Phal Meetha hota hai”. Our creative idea challenges and takes a dig at it – in a simple yet humorous way lands the brand’s counter of not postponing the act of killing mosquitoes as “Sabar ka Phal could be Dengue or Malaria.”