AdTech firm Frodoh World has onboarded former Wunderman Thompson CEO and digital native Shamsuddin Jasani as a Strategic Advisor. Jasani will help in the teams expansion plans. He will also play a pivotal role in the launch of Frodoh World’s digital Retail Media platform.
Speaking on the development, Russhabh R Thakkar, CEO of Frodoh World, said: “Shams has always been a mentor to me and we believe that his invaluable expertise will catalyse Frodoh’s leadership in CTV innovation, Digital Retail Media and our overall company growth. With his strategic guidance, we are poised to pioneer groundbreaking advancements in the CTV space and new ventures in Retail Media further solidifying Frodoh World’s position as a frontrunner in the industry.”