By A Correspondent
DAN Consult has roped in Shashank Sharma as Principal – FMCG. Based out of New Delhi, Shashank will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate is to help build a client-facing FMCG Consulting practice.
Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur and Pernod Ricard.
Commenting on the appointment, Bhagia said: “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organization (Customer Relationship Management & Loyalty, Martech, Customer Experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”