By A Correspondent
Zee Café has announced its brand re-positioning with the slogan – All Eyes on New. According to a communiqué, the new slogan incarnates the gamut of the channel’s clutter-breaking content and urges the audience to stay glued to Zee Café.
To promote the brand revamp, the channel will soon be releasing a brand film to showcase the new philosophy of the channel. An original soundtrack has been composed to embody the attitude of the Brand Refresh.
Meanwhile, Zee Café is undertaking a dynamic social media mix to mobilise audiences across platforms. In addition to this, the channel will continue with a unique and interactive marketing campaign across mediums such as TV, Radio, Print, Trade, DTH and Outdoor in Mumbai, Delhi and Bangalore.