By A Correspondent
Over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being a credible barometer of the highest performer(s) Â in the fields of advertising, media and marketing in a calendar year.
Realising that most award shows are held at the end of the year and hence there is a tendency to only recall and accord importance to those who make waves in the latter part of the year. MxMIndia instituted a process where we reviewed people and entities through the year by having periodic reviews and compiling the various high performers at the end of June. We did that four times last year (2017). One in end-June, another in September and two in December. This year, we have tweaked the process and conducted one last week to review the achievers in Jan-Feb-March 2018.
Our next review will happen in early July on the completion of the second quarter of the year.
Last year’s winner of the accolade was Arnab Goswami for the launch of Republic TV. In 2016, it was Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta.
Who do you think will it be this year? We don’t know, and, frankly, it’s too early to even attempt forecasting and guessing the winner of the title.