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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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TV Ad volumes grow 23% in Wk 1-4/2021 over 2020. 19% over 2019: BARC

Increment is seen across genres, as Kids sees highest growth rate followed by Music & Movies

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By Our Staff

TV Ad volumes have grown 23% in Weeks 1-4 of 2021 vis-à-vis the corresponding pre-Covid period of 2020. The growth is 19% over 2019. This is as per data released by BARC.

The increment is seen across genres and the kids genre has seen the highest growth rate followed by music and movies.

Ad Volumes in Mn Seconds