By A Correspondent
We really wonder why Star Sports doesn’t put a name to its spokesperson in its press releases. For a while, we had stopped carrying news from Star Sports (and a few other Star properties) because of this reason, but when a few readers expressed whether we were blacking out the sports network, we reversed our decision. But we aren’t too happy with the one of India’s biggest broadcast-led media conglomerate about what its communications policy =and hope better sense prevails. Guess there’s also the sentiment, that the advertising driven-A&M press will carry anything they send. The issue is if the news is important enough to be disseminated, then why isn’t a Star Sports/Star India wanting to be named? It is, we believe, also an insult to the New Zealand cricket New Zealand Cricket Chief Executive David White who the release quotes by name.
So here’s the news: Sports broadcaster Star Sports has acquired the broadcast and digital rights for New Zealand Cricket for all men’s and women’s International matches being organized in New Zealand for the next three years for the Indian subcontinent and South-East Asia. India is expected to play a total of three Tests, 10 ODIs and three T20s during this period in New Zealand.
The first tournament to be broadcast under Star Sports’ partnership with New Zealand Cricket will be West Indies’ tour of New Zealand beginning from December 1, 2017.
The communique has a quote from an unnamed Star India spokesperson which is as follows: “Star Sports is proud to become the home for New Zealand Cricket in India. In recent years, the New Zealand cricket team has delivered a strong performance on the field, taking it to number 1 in the T20 rankings. With two India tours to New Zealand over the next two years, Indian sports fans are in for very exciting cricket on Star Sports.â€
Star Sports proud to be come home of Kiwi cricket in India? Then why no name of the spokesperson?