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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

MxM Buzzer # 2 | The Olympics Special

Written by

Here’s the second instalment of our near-new media quiz that will happen every Friday on MxMIndia.

Our quizmaster isÂ Sorbojeet Chatterjee, Vice President – Marketing at Neo Sports.

To enter this quiz, simply email the answers with your personal details (Name, email id and telephone number) and a one-word descriptor for Goafest atÂ editor@mxmindia.comwith Buzzer#2 in the subject. Standard contest rules apply (see box below).

There will be 2 prizes every week: First Prize: Rs 1001, Second Prize: Rs 501.

If there’s a tie, the best descriptor for Goafest will get the prize (note: tie-breaker question will change every week).
Last date for sending entries: Wednesday, August 1.

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