Tag: Sorbojeet Chatterjee

  • Happ Post launched for ‘sunshine’ take on news

    By A Correspondent

     

    Senior media professionals Pradyuman Maheshwari and Sorbojeet Chatterjee have announced the launch of Happ Post, an apps- and web-based news offering that promises a “sunshine take on news”. * See Disclosure

     

    Notes a communique: “As per the United Nations, India ranks an appalling 117th on the Global Happiness Index. Surprisingly, many countries including China, Iraq and Pakistan are ahead of India. There is a a clear need-gap for a positive news offering that provides a viable alternative to sensational headlines and a fixation for negativity.”

     

    Happ Post is available as a native app for iOS and Android devices as well as a web offering on www.happpost.com. Maheshwari is a senior journalist and entrepreneur with experience across leading medium platforms. Chatterjee has cross-functional and cross-platform leadership experience across marquee consumer facing brands like Zee TV, AajTak, DNA and Neo Sports.

     

    Said Maheshwari who is Co-Founder and Chief Content Officer: “There is clearly an unarticulated need amongst evolved news consumers for positive content and Happ Post will not just focus on special feature stories but more importantly look at daily news with a ‘sunshine’ lens.Curated news is the first launch under the ‘Happ’ umbrella and the ambition is to create specific product lines and services that are true to the ethos of being a harbinger of happiness.”

     

    Added Chatterjee, who is Co-Founder and CEO: “Disruption and innovation have been the cornerstones of the entire startup movement. However, there has been very few ‘game-changers’ in the content space. Happ Post is disruptive, relevant and above all – an idea whose time has come.”

     

    The app can be downloaded at http://onelink.to/bbuvww

     

    *Disclosure: Pradyuman Maheshwari is also Founder, Editor-in-Chief and CEO of MxMIndia

     

  • The 2015 Brands Quiz

     

    It’s been an eventful year for brands and rather than do a loooong, boring lookback, we invited avid quizzer and marketing professional Sorbojeet Chatterjee to be our quizmaster. Here are the questions… 25 of them. The answers are available on a lik. Enjoy the quiz and see how many you can answer.

     

    1. He was a Ranji cricketer and a tea taster before he achieved cult status in advertising. He released his autobiography earlier this year. What was it called?

     

    2. With which brand would you associate the #AppWapasi controversy?

     

    3. This Asian Paints TVC features Deepika Padukone along with a yesteryears sportsman. Identify him.

     

    4. Which popular social media platform finally allowed advertising this year?

     

    5. Fountainhead, one of the best event management agencies in India, was recently acquired by whom?

     

    6. Ambuja Cement created one of the best advertising campaigns this year. Who was featured in the TVC?

     

    7. Which leading television channel tied up with Google to introduce in-search voting for the first time in India?

     

    8. Media agency veteran Vikram Sakhuja recently returned to India to join a media agency as a partner. Which agency is it?

     

    9. Which e-commerce brand is the current sponsor of the Indian cricket team?

     

    10. Which telecom brand has tied up with Facebook to provide free internet in India?

     

    11. Pepsi has made way for which Chinese mobile brand as the IPL sponsor?

     

    12. Envies is the internal awards of which creative agency?

     

    13. For which brand was “Aur Dikhao” the campaign?

     

    14. Which popular MNC brand celebrated 100 years in India with a heartwarming campaign?

     

    15. BBDO created the award-winning ‘Touch the Pickle’ campaign for which brand?

     

    16. There is only one Indian ad that has featured in the Gunn Report listing the Top 20 ads of the century across the world. Identify the brand.

     

    17. As per Google, who is the most-searched celebrity in India?

     

    18. Which cult brand created the tactical campaign #WeMissYouToo?

     

    19.  This Amul ad was a tribute to an iconic store that was shutting down in Mumbai. Can you identify the store?

     

    20. At the beginning of the year, a relatively lesser-known agency called Soho Square walked away with the prestigious Grand Effie at the 14th Effie Awards. Which famous campaign did it execute?

     

    21. Surprisingly, ________ emerged as the fastest growing FMCG company of 2015. It was also one of the biggest advertisers in the last quarter of the year. Identify the company.

     

    22. Sachin Tendulkar is the current ambassador for this brand. In fact, the brand even sponsored Sachin’s All Stars team. Identify it.

     

    23. This smartphone brand became extremely desirable with an extremely clever ‘invite only’ marketing campaign. Identify the brand.

     

    24.  What special occasion did this Google doodle depict?

     

    25. Which startup brand deployed boat services in the waterlogged areas of Chennai to rescue people?

     

    How many of these can you answer?

     

    If you get:

    0-8 right: go here or here

    8-15 right: you are not that ignorant, read mxmindia.com regularly

    15-22 right: Good! Keep reading mxmindia.com, dna of brands (dnaindia.com) and watch BrandStand on Zee Business

    23-25 right: Excellent, keep it up!

    Click here for answers

     

  • Answers to the 2015 Brands Quiz

    These are answers to the 2015 Brand Quiz set by our Quiz Master Sorbojeet Chatterjee

    1. Pandeymonium (by Piyush Pandey)
    2. Snapdeal
    3. Prakash Padukone, who is also Deepika’s father
    4. Instagram
    5. Dentsu
    6. Khali, the international wrestling champion
    7. Zee TV (for Dance India Dance Season 5)
    8. Madison
    9. PayTM
    10. Reliance
    11. Vivo
    12. Ogilvy
    13. Amazon
    14. Nestle
    15. Whisper
    16. Happy Dent
    17. Sunny Leone
    18. Maggi
    19. Rhythm House shutting shop
    20. BJP’s 2014 election campaign
    21. Patanjali
    22. Oxigen
    23. Oneplus
    24. India vs Pakistan at the ICC World Cup
    25. Ola

  • Zee TV introduces voting through Google

    By A Correspondent

     

    Through its strong presence across social media, smartphone apps and innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital innovation in the Hindi GEC space. This year, Zee is set to introduce yet another exciting voting mechanism as DID Season 5 enters its voting phase. For the first time, viewers will be able to vote for their favorite reality TV contestant through Google search.

     

    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will only simplify the voting process of Dance India Dance Season 5. All one needs to do is go onto Google and just search for DID5 and just vote for a favourite contestant on the voting panel right below the search bar. Each Google account is permitted 20 votes per week to either one or many contestants. Starting Saturday 19th September, the mechanism will be active from 9pm on Saturday till Tuesday 8am every week.

     

    Sorbojeet Chatterjee, Marketing Head ZEE TV said, ‘With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve! With each successive season of DID the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     

    James Rothwell, Head of Social Marketing, Google Asia Pacific said, “We’ve partnered with ZEE TV  to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favorite contestants on Google from your phone, tablet, or desktop.”

     

     

  • High Fives for DID

    Megastar ​Mithun Chakravarty and Zee TV Business Head Pradeep Hejmadi (extreme right) at a DID unveiling event in Mumbai

     

    By Dyanne Coelho

     

    The popular dance reality show on Zee TV, ‘Dance India Dance (DID)’is back after two long years with Season Five. The acclaimed show promises a brand new format featuring a fresh line-up of masters. “The new season will see new challenges and head to head combating between contestants. Besides, the masters are also of the younger generation who can choreograph, motivate and push talent into the industry,” Pradeep Hejmadi, Zee Business Head said.

     

    The panel of masters includes Mudassar Khan, the man behind the dance hits, HumkaPeeni Hai (Dabangg), Dhinka Chika (Ready) and Party All Night (Boss), Gaiti Siddiqui from the choreographer duo of Uma-Gaiti, known especially for the Sunny Leone hit Baby Doll, and Punit Pathak, who was first seen as a contestant on Season Two, then progressed to being a choreographer on the next season and now has returned as master on Season Five.

     

    The masters will mentor a group of contestants in this 15-week season of Dance India Dance, where they will run the contestants through rigorous training, workshops and choreography. Megastar Mithun Chakravarty will play Grandmaster and will act as a guide to the contestants. Jay Bhanushali returns on Season Five as host.

     

    The scout for talent began earlier this year across 17 cities in India, including Mumbai, Delhi, Indore, Ranchi, Guwahati, Raipur, Siliguri, Chandigarh, Dehradun, Bhubaneshwar, Jaipur, Patna, Lucknow, Kolkata, Bengaluru, Nagpur and Vadodara. “Dance is like a form of prayer. And we like to give new talent a try always,” Chakravarty said.

     

    Akash Chawla, Business Head, Zee’s Creative and Production Studio, Essel Vision Productions Ltd said, “Season Five brings along with it a host of different dance styles and explores a new format, where contestants challenge each other on a battleground of dance.”

     

    While DID is an iconic show for not just Zee TV but Indian entertainment television as a whole, the question about what happens once it comes to an end looms high. “At Zee our consumers range from little toddlers to retired people. DID speaks to the demographic between 15 to 34 years of age. We also have DID Super Moms that reaches out to the older generation. There are other non-fiction formats which we have which connect with different segments. So we will create a new celebration of talent, a new texture of programming, and that’s how we will celebrate the brand,” Hejmadi says.

     

    From the marketing standpoint, Sorbojeet Chatterjee, Senior VP Marketing, Hindi GEC, ZEEL says, “DID gets a very high youth audience onto the channel, and we evolve as they evolve. So we focus on digital marketing a great deal. We have a 360-degree marketing strategy, but we have a lot of focus on digital. Our spends on digital are between 15 to 20 percent of the total marketing budget.”

     

    While a lot of other reality shows focus on the celeb star judges, DID is a show whose focus is on making a star. That’s the critical difference between DID and other shows, Chawla explains.

     

    The much-awaited Season Five of DID goes on air on Saturday, June 27 at 9pm on Zee TV.

     

  • Sorbojeet Chatterjee moves from dna to Zeel

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd has announced the appointment of Sorbojeet Chatterjee as Senior Vice President, Marketing for the cluster of Hindi GECs including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels. For his responsibilities, Mr Chatterjee will report to Akash Chawla, Executive Vice President and Marketing Head – National Channels, ZEEL. Another movement announced is that of Sapangeet Rajwant who will take over as Zee TV – Marketing Head and will report to Mr Chatterjee.

     

    Mr Chatterjee brings with him 13 years of experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from the Zee Media Corp-owned dna where he was designated as Senior VP – Marketing. His earlier stints have been with Neo Sports Broadcast Pvt Ltd as Vice President Marketing, TV Today Network as Head of Marketing and Special Projects and Gslot.com as Copywriter. He has extensive media marketing experience across television, print and radio brands. He is also an avid quizzer and has been active on various industry forums and associations.

     

     

  • 10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners

    So here are the correct answers of’10 on 10′, the Sachin Tendulkar Quiz, that we carried yesterday (Nov 13). Set by Sorbojeet Chatterjee,  head of marketing at dna, a quiz addict and a huge Sachin fan.

     

    Here are the correct answers:

    1. When Sachin made his debut in Test Cricket against Pakistan – A cricketer was playing his 100th Test in the same match. Identify him?

    Answer: Kapil Dev

     

    2. Sachin wasn’t the first cricketer to score a double hundred in ODIs. Who achieved this feat before him?

    Answer: Belinda Clark (Australian Woman Cricketer)

     

    3. Tendulkar featured in which Bollywood film?

    Answer: Stumped

     

    4. Sachin was the first cricketer who was given out by the Third Umpire. A brilliant effort by which fielder resulted in his dismissal?

    Answer: Jonty Rhodes

     

    5. Sachin lost his father during the 1999 World Cup. He returned back to join the team and scored a century in the first match. Against which team?

    Answer: Kenya

     

    6. Tendulkar teamed up with Shoaib Akhtar and Brett Lee to promote which brand?

    Answer: TVS Victo

     

    7. Sachin was forced to open the innings in ODI when a regular opener got injured. Identify the opening batsman?

    Answer: Navjot Sidhu

     

    8. Against which team did Sachin play his last ODI?

    Answer: Pakistan

     

    9. Sachin has the highest number of 150+ scores in test matches. Whose record did he surpass

    Answer: Brian Lara

     

    10. Before attending the Wimbledon finals in 2012 Sachin had tweeted – “Just got fitted in my _____ suit. Feels like second skin”. Identify the brand?

    Answer: Savile Row

     

    And here are the winners (and the last four digits of their cellphones):

     

    1. Nidhi Pandey

    Last 4 digits of cellphone: xxxxxx1877

     

    2. Ravish Manchanda

    Last 4 digits of cellphone: xxxxxx5260

     

    3. Rakesh Sharma

    Last 4 digits of cellphone: xxxxxx4228

     

    4. Ananya Tiwari

    Last 4 digits of cellphone: xxxxxx1715

     

    5.Vivek Vijay

    Last 4 digits of cellphone: xxxxxx6275

     

    We will write to each of the winners individually and let them know from where they can collect their prizes.

     

  • dna on do-good mode, launches brand campaign

    By A Correspondent

     

    English daily DNA (now written in lower-case – dna) has unveiled a new brand campaign – ‘Good is in our dna’.

     

    The attempt is to offer an all-year programme that will connect with good samaritans and provide citizens with a platform to contribute and spread the ‘good’ cheer. The campaign has been conceptualized and designed by Infectious, the ad agency set up in April this year by former Saatchi & Saatchi honchos Ramanuj Shastry and Nisha Singhania.

     

    Sorbojeet Chatterjee

    Said Sorbojeet Chatterjee, Senior Vice President – Marketing, dna: “This is a start to try and put the good back in the mornings. While, as a responsible newspaper we need to cover everything taking place around us, we plan to focus on the positive stories of human achievement and courage. The campaign has kickstarted with readers being able to sign up as Ambassadors of Good and the response has been overwhelming.”

     

    Ramanuj Shastry, Director – Infectious added: “In a day and age where we are surrounded by negative stories there is a desperate need for some good news. The people of our country need hope and something positive to start their day on. And who better than a media brand like dna who can not only give us the good news but also mobilise the people in our country to do some good.”

     

    The campaign will see an extensive use of print (naturally!), outdoor and radio. “Unlike a typical campaign that just looks at a spike, this is a year-round plan with a lot of editorial integration and reader engagement,” said Mr Chatterjee. And will we see any activations? “There will be one tent-pole activation every month which will see readers participate for a noble cause.”

     

    The first leg of the campaign has invited readers to sign up as “Ambassadors of Good”, and the response has been overwhelming, informed Mr Chatterjee.

     

    dna has been on an aggressive advertising campaign ever since its relaunch in April. The first two brand campaigns were done by the publication’s creative agency Genesis which continues to be the primary creative agency. A recent campaign for the graphic novel series that has been introduced in the paper was executed by an inhouse creative team.

     

  • Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers

    It’s been a hectic fortnight for DNA’s vice-president – marketing, Sorbojeet Chatterjee. The women’s half-marathon was a show of strength for the newspaper and one wrong move could lead to much embarrassment. But, as those who visited the event tell us, there is much reason to cheer for Sorbo, as the CMO is better known as, since not only was the event a big success but it also offered reason to cheer as a positive rub-off to the newspaper brand and as a successful sports-cum-cultural property. He took some time off to respond to MxMIndia’s questions a day after the event.

     

    01.  It’s been an all-new team at the helm at DNA… organizing a successful event like the half-marathon must be a marathon effort?

    A new team also brings in some fresh thinking and added dynamismThis year the mandate was to scale up on all fronts.

     

    Since the event has been fully sponsored, wouldn’t it have been nicer for the entire entry fee to have gone in to the charity cause selected?

    We are the only half-marathon of stature that contributes 50% of the registration fees to charity. Going forward we plan to make the scale bigger by adding more NGOs and a larger corpus

     

    02.  From the point of view of the benefit to the brand, would you say DNA benefitted?

    A newspaper brand needs to be a relevant and integral part of the local milieu. Marquee events like a women’s half-marathon allow us to create special engagement opportunities that deepens the bond with our readers. Besides differentiated and innovative offerings are the best way to widen the reader family. Thus a one-off women’s half marathon will add some value to the brand, but the larger objective is to create a steady flow of events and engagement platforms that will strongly seed the brand in the “DNA” of our readers.

     

    03.  We’ve seen events run by publications becoming big and standalone properties of the publishing company (eg Filmfare, Femina awards). Do you see the Stayfree I Can Women’s Half-Marathon also becoming that?

    ‘I Can’ is an extremely powerful ethos and the long-term strategy is to extend it to various round the year engagement opportunities for women across multiple interest areas. There will be always be a finite limit to how much one standalone event can grow. However, the moment we create a strong umbrella brand the opportunity to scale up is infinite

     

    04.  We know it’s too early, but a couple of things that you would like to do to make it bigger and better next year?

    We would definitely like to grow in scale in terms of participants in the existing market as well as expand to newer markets. While we have almost doubled the registrations this year – there still exists a tremendous potential that can be tapped. Besides, every year we have been looking at ways of bettering the “runner experience”. We need to continue to innovate to further broadbase participation.

     

    05.  DNA is also published from other cities. Will you take this to other publishing centres (like Bengaluru, Pune, Ahmedabad etc)?

    This is only the second year. This year the focus was in terms of scaling up the event in Mumbai. The integration with Zee TV helped get national awareness. The logical step is to take it to the other ‘DNA’ markets in due course.

     

    It’s unfortunate that other media vehicles do not report on what their competition is doing… even if it’s for a good cause. Your comments?

    This year the media coverage for the event has been fantastic. Every news channel has covered it extensively. They realize that if an event is an integral part of the city – they must be true to their consumers and cover it.

     

  • Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy

    When Aditya Sinha announced his decision to quit DNA as editor-in-chief last week, the move surprised especially since he was rumoured to be getting along well with Zee group chief Subhash Chandra. On Saturday, he tweeted: To those who asked: I have resigned DNA to focus on writing novels. First book being reworked, second just started. For wishes, many thanks.”

     

    When asked to reconfirm this, he told MxMIndia that he had submitted his resignation on December 6 and has moved on from immediate effect. “I have been hanging around, however, merely to drag out my goodbyes,” he said.

     

    On when his first book is going to be published, he corrected us. “My first book, non-fiction, was published in late 1995. My first novel will be published once we find a publisher, so I cannot currently give you a date,” he said. Indeed: Death of Dreams: A Terrorist’s Tale was a book on a Kashmir youth’s ascent as the head of a terror outfit.  He also wrote a biography of Dr Farooq Abdullah in 1996 and as he mentioned in a column in the DNA, he has ghostwritten a 1994 book by Salman Khurshid.

     

    When asked on his replacement, Mr Sinha also informed us that: “Ravi Joshi, the recently appointed Mumbai RE, suddenly finds himself incharge. Bhaskar Das may find an alternative if he can convince someone from his old place of employment to join.”

     

    It may be remembered that DNA has seen a rehaul of its A-team in the recent past, and Mr Sinha’s exit completes that. CEO K U Rao moved out last month to join parent Zee group as CEO of WWIL (SitiCable). In September, it hired Sorbojeet Chatterjee, as Vice-President – Marketing from Neo Sports (and marketing head at the TV Today network prior to that). Earlier, it appointed Varun Kohli, chief monetizing officer with Mogae Media, to head revenue (as Executive VP – Sales).

     

    Since there has been much speculation about Mr Sinha’s reasons for quitting, given that it comes in the wake of the controversies around the arrest of two senior Zee News executives and his strong defence in his column last week, we asked him a few questions. While he denies the coincidence theory, do read the between the lines to figure what could be the real reason:

     

    01. Your resignation happens at a time when the Zee group is embroiled in a controversy, with the chairman Subhash Chandra also subjected to questioning and the pressure on the arrested editors to name him. Coincidence?

     

    Coincidence.

    a. Couldn’t you have pushed your decision to some other time?

    It could have been done at some other time, but why should I follow other people’s timelines?

    b. Your decision to move is also untimely because DNA’s CEO has moved to Zee and the new regime under Dr Bhaskar Das is just about settling in. Couldn’t you have stayed on more?

    Please see answer to 1a.

     

    02. You’ve been very candid in your columns. Last week saw you defend Zee and present the group’s standpoint? Could your resignation also be construed as that you are against carrying pro-Zee reports, or should one say: compelled to carry?

    I have never been compelled to carry reports. If a family member is accused of something, it is natural for a person to speak of their point of view, not to condemn them. I believe in what I write, and no one has ever forced me to hew to a particular line.

     

    a. Just to clear the air on the Zee-Jindal controversy. Since you would know the real story, and since one knows that you will not fudge things:

    – Are the Zee editors really innocent?

    – Was there no quid pro quo?

    Innocence or guilt, I do believe, are established by courts of law. And whatever the Zee News Editors may be, it is laughable to think that my resignation is a quid pro quo for them.

     

    03. Your highs and lows as Editor-in-Chief of DNA? Something that you would’ve not liked to see happening if you had to relive your tenure.

    My two-plus years as an Editor-in-Chief  have been great. Each day was a learning experience. The greatest satisfaction was when colleagues did work that was notable, which was often. Of course, it is a stress-filled job and each morning begins with some irritation or other. The only lows were realizing that people working in the company did not even read your newspaper! It shows you that most non-journalists in the media industry have zero passion for their jobs.

     

    04. We’ve heard that the paper is going through a redesign? And the edit page may be back?

    The paper is going through a slight redesign because Bhaskar Das wants to change the look-and-feel of the paper to a template that is familiar to us all. He is keen on an edit page, so I guess my departure strengthens his hands in some ways.

     

    05. What next after your books? Writing isn’t really a financially rewarding vocation. Are you going to continue to stay on in Mumbai?

    I honestly don’t know what the future holds. If I could, I would write books for the rest of my existence. Mumbai is an expensive place to live, but I do like living here.

     

  • Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand

    A disclosure: he’s our quizmaster and hence part of the MxMIndia family.

    But he’s a professional first and as he sets out to make a dramatic switch from television to print, we thought it would be good to do a ‘Jaldi 5’ with him. For the record, Sorbojeet Chatterjee assumes office today as Vice President – Marketing at Diligent Media, publishers of the multi-edition DNA newspaper.

     

    01. From the No 1 Hindi news channel network to a challenger sports network to a challenger newspaper brand… you could”ve been sitting pretty with the leader at Aaj Tak. So why change?

    The answer lies in the question… as a marketing professional it’s critical to get varied exposure and not get too comfortable. After a fantastic stint in television news, the scale of sports was indeed tempting. I have been quite fortunate working across strong leader and challenger brands with some of the sharpest minds in the media industry. The momentum continues with DNA.

     

    02. You don’t hear of too many people switching from television to print. As a media marketer, do you see fair amount of action in print?

    There is no denying that the relevance and more importantly the impact of newspapers are constantly growing… especially in India.

     

    For me it completes the proverbial ‘circle’ in media…television, radio and now print. The complexities of building a strong newspaper brand are quite different from what I have done so far and I am looking forward to a new set of marketing challenges.

     

    03. What’s the first big thing that one can see on you joining DNA? Will there be more synergies with the parent group’s media offerings?

    Too premature to say anything. Will be suitably poised to answer this after a few weeks of rolling up my sleeves and getting my hands dirty.

     

    04. There are various views on it, but we would like yours: what’s more important for a newspaper’s success – quality editorial or great marketing?

    This is hardly a debate. Quality editorial is the core product for any news brand and is the solid foundation. Aggressive marketing is essential to create consumer awareness and overall buzz. A strong product without strategic marketing or a struggling product with cutting edge marketing yield the same result – a failed attempt!

     

    05. How’s Mumbai been for you at work? Pardon our putting you into a spot on this, but a quick Mumbai v/s Delhi analysis?

    Ah, this is a toughie! As a professional in this dynamic environment, one can’t afford to get attached to any particular location… it’s not the city that matters, but the culture in the workplace. How’s that for diplomacy?

     

  • By Invitation: Peter Mukerjea, Jaisurya Das, Sundeep Nagpal, Deepa Gahlot, Paritosh Joshi, Shailesh Kapoor & Sorbojeet Chatterjee

    Our galaxy of weekly and other regular columnists and contributors to write and/or reminisce:

     

    Peter Mukerjea: Where have the last 12 months gone?

    With MxM, I was happy that it was a real honest-to-God startup. The honesty with which I was approached was quite endearing but it is what I really liked and was moved by.

    http://www.mxmindia.com/?p=30684

     

    Jaisurya Das: Way to go…

    ‘Dear MxM’ – our little column has connected with students, professionals and media aspirants week after week.

    http://www.mxmindia.com/?p=30675

     

    Sundeep Nagpal: Striking that delicate balance

    The composure with which MxM has gone about its business in the last one year has only been a reminder that in the ultimate analysis, the aspect that matters most in any race is how it’s run!

    http://www.mxmindia.com/?p=30693

     

    Deepa Gahlot: Critiquing the critics

    Reviewing The Reviews gave me a chance to examine a cross-section of critical responses to a film and see if there was any consensus.

    http://www.mxmindia.com/?p=30672

     

    Paritosh Joshi: From the far side

    The start-up has revealed the opportunity that lay at the ‘x’ roads of ‘m’edia and ‘m’arketing. ‘Obvious’, did I hear someone say? Great ideas always are, in retrospect.

    http://www.mxmindia.com/?p=30677

     

    Shailesh Kapoor: An interesting, satisfying challenge

    There are many things to write about, but with most broadcasters as clients, one needs to strike a fine balance. With time, I may upset a few people. But stating facts the way they are should remain paramount.

    http://www.mxmindia.com/?p=30688

     

    Sorbojeet Chatterjee: Emerging super successful

    I sincerely hope this weekly quiz is doing its bit of spreading some useful media ‘gyaan’ (and increasing the page views of Google!).

    http://www.mxmindia.com/?p=30682