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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Links of the day (27 May)

Select links of stories handpicked by MxMIndia editors

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TV and Bollywood – Made for each other

http://www.afaqs.com/news/story/37514_TV-and-Bollywood–-Made-for-each-other

Afaqs.com/Anindita Sarkar

There is enough evidence to show that the relationship between TV and Bollywood is getting stronger by the day, notes the report.

News Corp to take charge of up to $1.4 bn this quarter

http://www.livemint.com/Consumer/pCNAXI4hEX64SIUUP8C8DL/News-Corp-to-take-charge-of-up-to-14-bn-this-quarter.html

Livemint.com/Reuters

News Corp says goodwill impairment charge primarily for Australia newspapers, though it gives no more details, the report observes.

Lokmat refreshes look with new format & presentation

http://www.exchange4media.com/51131_lokmat-refreshes-look-with-new-format-presentation.html

Exchange4media.com/Abid Hasan

Marathi daily Lokmat has undertaken a major refreshment in its design and story presentation

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