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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Links of the Day (16 May)

MxMIndia editors pick links of must-read stories from across the Indian business and trade media

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Taproot’s Agnello Dias #59 in Fast Company list

http://www.afaqs.com/news/story/37505_Taproots-Agnello-Dias-features-in-Fast-Company-list

Afaqs.com

The Taproot co-founder and CCO is in the business magazine’s Most Creative People in Business List.

Digitization will heavily impact media stocks: Experts

http://www.exchange4media.com/51005_digitisation-will-heavily-impact-media-stocks-experts.html

Exchange4media.com/Abhinav Trivedi

Analysts are bullish about the media sector post-digitization

I&B Ministry launches multi-media campaign prepared by DAVP on flagship schemes

http://www.indiantelevision.com/headlines/y2k13/may/may84.php

IndianTelevision.com

The ministry via the DAVP releases several TV, radio and print ads highlighting some of the schemes of the present government

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