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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Lifestyle, Punjabi, Assamese & Gujarati channels wef BARC Week 16 data (April 16-22)

Here are BARC's urban + rural ratings for Week 16 of 2016 (April 16-22, 2016)

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By A Correspondent

As BARC completes a year of release of data, here are viewership numbers from BARC for Week 16 of 2016 – that’s April 16 to 22. Starting this week, BARC has added lifestyle, Punjabi, Assamese and Gujarati language channels to the weekly ratings.

Note these numbers are combined for urban and rural audiences, and subscribers to the data will know how the rankings are dramatically different for urban audiences.â€‹ And ditto for rural or free-to-air audiences.

Enjoy!â€‹â€‹â€‹â€‹â€‹

Week-16-data-01