By Our Staff
India TV, Hindi news channel with veteran journalist Rajat Sharma as its face, has launched two dedicated CTV channels along with the main channel stream on CTV devices. CTV = Connected Televison (TV). The group has introduced India TV Live, India TV Speed News and India TV Aap ki Adalat. Additionally, it is planning to launch a few more soon in future.
Elaborating on the launch, Ritu Dhawan, Managing Director, and CEO of India TV said: “Considering the exponential growth of the CTV market, it has become imperative to expand our content offerings on this platform. By launching these channels, we want to cement our position as a leader in the CTV space. We also want to show that value to our viewers by providing them contextualised, nuanced, and relevant information in multiple formats, themes, and devices on this platform,” adding: “We believe this approach has helped us maintain our position as India’s Most Engaged News Video Publisher,” Dhawan further stated. Moving forward, digital-first, localization, explainers, user-generated content will define content consumption in the future.