By A Correspondent
BARC India has launched the BARC India Media Workstation (BMW) Online Certification starting July 20.
The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research and analytics, media planning and sales & marketing, as well as students keen to pursue a career in these fields.
BMW (short for BARC Media Workstation) is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application. BARC India now encourages BMW users to add the benefits of certification to their profile.
“The certification programme will not only benefit BMW users  by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard. Students of media and Marketing courses would also benefit by taking these courses and be market-ready†said Partho Dasgupta, CEO BARC India.