By A Correspondent
Sony Mix, the Hindi music channel from Sony Pictures Networks (SPN), announced ‘The Dhun Project’ to start its fifth anniversary celebrations…
To celebrate its five-year journey, ‘The Dhun Project’ has been initiated, to pay tribute to musicians in India and aims to give back to India’s rich musical heritage by raising funds to empower musicians and educate across levels.
As part of the project, a lyrical composition has been curated to serve as ‘The Dhun Project’ anthem. Eleven captains of the advertising and media industry will star in a music video for the anthem. These being: CVL Srinivas (Group M), Vikram Sakhuja (Madison), Shashi Sinha (Lodestar), Sandip Tarkas (Future Group), Amin Lakhani (Mindshare), Anupriya Acharya (Publicis Meida), Shuchi Singhal (Idea Cellular), Harish Shriyan (OMD), Sonal Dabral (DDB Mudra), Rohit Gupta (SPN) and Neeraj Vyas (SPN)
Speaking about the initiative, NP Singh, CEO, Sony Pictures Networks India (SPN), said, “Music is a terrific medium of empowerment. We, at Sony Pictures Networks, are proud to espouse an art that aligns with and supports our business. With ‘The Dhun Project’ we want to encourage talented musicians, to help them further contribute to music in India and inspire society with the melodies they create that harmoniously unite us.â€
“In a span of five years, Sony Mix has risen to become one of India’s leading music channels. This achievement is solely the people’s endorsement of our vision- to be the most music-centred destination on Indian television. On the occasion of our channel’s fifth anniversary, this is our way of giving back to music, by empowering its creators, curators and everyone associated with the art in India,†added NeerajVyas, Senior EVP and Business Head- Max Cluster and Sony Mix, Sony Pictures Networks India (SPN).
The first leg of the project involves Sony Mix’s contribution of rupees 10 lakh towards helping a musician who needs medical support. The Dhun ambassador for this year, is Roshan Ali, a dholak player..