By Our Staff
Prefixing the headline with Adani-owned may be deemed mischievous, but it was necessary to do that. For, post the acquisition, NDTV has the money power, and there’s a clear objective of doing well on the ratings roster. News18 and Aaj Tak, please note. So well, the new recharged NDTV has launched NDTV Madhya Pradesh-Chhattisgarh. The two states will see fiercely fought elections soon. The launch was scheduled yesterday, August 21. The website url is mpcg.ndtv.in. This is the first in a number of regional channels the network plans over the coming months.
Said Sanjay Pugalia, NDTV’s Executive Director and Editor-in-Chief on the launch:
“Our decision to go regional stems from our desire to provide hyper-local, relevant news to people living in these states, towns and villages. We’ll carry NDTV’s legacy of trust to MP-Chhattisgarh, and we’ll give the people of MP-Chhattisgarh news that matters to them.” Pugalia has worked across the news business, and knows the business better than most others.
Added Senthil Chengalvarayan, NDTV’s Executive Director: “NDTV’s regional channels are committed to bringing news you can trust, and carrying forward NDTV’s legacy of 35 years to the people of MP and Chhattisgarh. A big congratulations to the entire team on the launch.”