Sirona Hygiene, a brand focusing on women’s menstrual health and intimate hygiene, ignited a campaign aimed at smashing societal taboos and stereotypes surrounding women.
A symbolic wall adorned with phrases like “Must be a girl driver,” “Periods are dirty,” “Women cannot enter the kitchen during periods,” “Women should have kids before 30” and other taboos were featured at the event. Plates, cups, and jugs made of terracotta were also inscribed with similar taboo phrases.
Speaking about the campaign, Anika Wadhera, Head of Marketing at Sirona, said: “Our initiative to break taboos is about empowering women to reject stereotypes and embrace their true potential.” The event received overwhelming interest and involvement, with attendees expressing appreciation for the opportunity to speak out against deeply rooted social norms and share their experiences of shattering taboos.”