Pulp Strategy, a digital agency, has unveils an AI-powered advertising brand film for Dabur Red.
Said Ambika Sharma, Founder and MD of Pulp Strategy, said: “AI is at the peak of its hype cycle; the capability of the tools is limited but growing. There are many interesting and real value use cases beyond creative and content with generative AI. It is our collective responsibility to prevent ‘nice-looking garbage’ through quality control processes to ensure impactful and effective campaign outcomes.”