By A Correspondent
Mondelez India announced the launch of Cadbury Dairy Milk Marvellous Creations in Mumbai on Tuesday. It will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company’s new manufacturing facility in Andhra Pradesh.
Speaking on the launch, Prashant Peres, Director – Marketing (Chocolates) at Mondelez, said, “The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.â€
The launch will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor and digital campaigns targeting the brands core target audience – ‘Framilies’ (Friends + Families). On-ground activations and a Cadbury Dairy Milk Marvellous Creations busare also a part of the campaign.
As has been the trend in the recent past, the product will be available in select cities via etailer Amazon starting August 10. It will be available in brick-and-mortar stores from mid-August.