Canara Bank has rolled out a campaign addressing the rising cybercrime rates in Rural India with its ongoing initiative, ‘Be Cyber Smart.’ The awareness initiative has been launched across 489 bus stands across India. The campaign was conceptualised and executed by Vritti iMedia.
Said R P Jaiswal, General Manager, Head Office, Canara Bank: “Canara Bank identified a disturbing increase in cybercrime cases. We observed there is a critical need for creating awareness and educating the public, particularly in rural areas where cybersecurity awareness is critically low. To tackle this issue head-on, the ‘Be Cyber Smart’ initiative was launched to equip people with the knowledge and skills needed to protect themselves in the digital age.”
Added Rajesh Radhakrishnan, Co-Founder and Chief Marketing Officer- Vritti iMedia: “Vritti Solutions recommended the use of engaging musical jingles and messages on cyber awareness, strategically placed within the regular bus announcements. These jingles are placed amidst bus arrival and departure announcements; thus, guaranteeing 100% engagement rate. The ability to convey messages in regional languages and dialects proved to be a key asset, fostering a direct and relatable connection with the target audience.”