By Our Staff
The Argentine Football Association (AFA) and Interactive Avenues have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years.
AFA began operations in the Indian market in 2021, creating content and activations for fans in India and generating regional sponsorship agreements with the largest companies in the region.
Said Claudio Tapia, President of AFA: “For more than six years we have been working steadily on AFA’s expansion plan in the world, developing important markets and regions where we previously had no presence or sponsorship agreements. Today, we can highlight that AFA is one of the sports brands with the greatest presence in strategic markets such as India, China, the Middle East and the U.S. In this case, we are happy to renew our agreement with Interactive Avenues, who is helping us generate a closer link with the Indian audiences and at the same time generate new channels of communication and visibility for our sponsors in the region. We appreciate the trust and will continue working to be a bigger brand every day in India and the rest of the world.”
Added Shantanu Sirohi, COO, Interactive Avenues: “We are delighted to offer differentiated and relatable content that resonates well with Indian audiences and creates a thriving fan community for AFA. We are privileged to be the preferred digital partner for several Indian and international sports teams, and this collaboration will further strengthen our position as a one-stop digital agency for sports marketing.”