By A Correspondent
Sports icons in India get recognition only when they win medals. And, many of them are quickly forgotten until they keep winning more medals for the country. Adani Group has launched its digital campaign, #GarvHai, the core idea of which is to celebrate the athletes in their journey to discover glory for the country.
Notes a communique: “For decades, audiences in India have been indifferent to sports persons. The campaign idea thus was to drive home this point. The campaign connects with a wide age group across audiences, including from teenagers to senior citizens. Accordingly, the campaign was mounted across five social media platforms amongst targeted groups interested in boxing, wrestling, shooting, archery and athletics. Out of the 3000+ applications received in less than 10 days, nearly three-fourth came from online. The online applications will remain open till July 15. The campaign has so far reached out to over 13 million people.”