We thought it would be good to get the views of our Wizard with Words on an issue on which we have asked him a question in the past. Here’s Dr Bhaskar Das in the June 2 edition of Das ka Dum. Read on…
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Q. While it was a CSK v/s GT finale, there was as much action off the field with Linear Television battling it out with Streaming. Who, would you say, won?
A. The jury is still out on the subject, as there are claims and counter-claims about the actual viewership. It has a direct implication on the advertising monetisation model. There is no third party data (not known to me at least) to conclusively declare who is the winner, unlike the IPL trophy winner.
IMHO, the consumer/ audience is the real winner. They have choices and how! For some time to come, both the formats will co-exist and consumption behaviour would differ by age cohorts and region. The more granular and trustworthy the data would be, the advertiser would get better ROI for their investments.