Das ka Dum with Dr Bhaskar Das | Which consumer-facing entity – individual, brand or organisation – would you say has performed exceedingly well in the Lockdown? And why?

Long question, short answer. Without further ado, presenting Dr Bhaskar Das in the July 15 edition of Das ka Dum. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. Which consumer-facing entity – individual, brand or organisation – would you say has performed exceedingly well in the Lockdown? And why?

A. All atom businesses — where one-to-one virtual contacts are possible with the prospects like online education — must be doing well. Like ecommerce businesses. In the B2B space, tech companies should be doing well. And finally, all companies marketing essential products for human  livelihood should also be doing well.