Ha ha. That’s the best reaction to the answer our dear Wizard with Words can give. So, here’s Dr Bhaskar Das with Das ka Dum edition for today, November 10.
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Q.When you read that a campaign or website has generated a few million hits, do you believe the claim?
A. There is not an iota of doubt that website hits are important. The effective routes boil down to SEO and advertising. While both routes can be effective but they require both time and investment. What is equally important is what strategy one pursues for one’s business objectives. Having said that I feel that a good complementary strategy would be to increase conversation-led engagement. That might be more lasting so far loyalty and traffic generation is concerned.
I am conscious that no marketing task is easy and many factors, tangible and imponderables, do impinge on diagnosing what works and what doesn’t. When I answer your questions, I can at best indulge in a toe-deep immersion in real-life marketing issues. Hence any definitive answer is well-nigh difficult.