We thought it would be good to check on the views of our Wizard with Words on this issue. So here’s Dr Bhaskar Das in the May 17 edition of Das ka Dum. Read on…
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Q. We have not produced marketers for Bharat, Nestle India chief Suresh Narayanan has said in an interview. Do you agree?
A. I agree largely with the observation. There might be exceptions but the present pedagogical format in management schools for managers/ marketers has a certain elitism or dependence on western case studies. More often than not, it is difficult to expose students for all unique cultural mores of india which change after every 150 km (even if it’s perceived to be a stretched imagination). It can be learnt only by walking the path of Tier 2/3/4 cities and get ethnographically en-cultured in specific market characteristics and consumer behaviour.