A straight question, and an equally straight answer. As it ought to be. Here’s Dr Bhaskar Das in the April 17 edition of Das ka Dum. Read on…
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Q. Uday Shankar is now on the Board of Viacom18, plus there’ve been a host of announcements on financial investments at the broadcast major. Your immediate response to the developments
A. Strategically, the partnership of Viacom18 with Bodhi Tree , that includes both Uday Shankar and James Murdoch, has the potential of being a huge competitive force to reckon with. Apart from the scale of investment and the possible group synergy, one can’t forget that Mr Shankar has brilliant track record of building the Star India empire in this country. And this is not to forget the strategic mind of James Murdoch. With increasing focus of Viacom18 on sports, this partnership would get further fillip to the group’s dominance.