It was an interesting announcement last week: that of Sunil Lulla joining Dentsu India as a Consultant Advisor. And perhaps as a stand-in CEO as the communique very clearly added that his stint would terminate with the appointment of a new India/South Asia CEO. If and when that happens. So we asked Dr Bhaskar Das this question for the April 4 edition of Das ka Dum. Read on…
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Q. Sunil Lulla takes charge at Dentsu India today. Although the role is of a Consultant Advisor and will end when a permanent CEO joins, given his 360-degree A&M&E experience, what would you like to see him do at Dentsu?
A. Dentsu has inducted a thoroughbred professional in the form of Sunil Lulla. He has robust experience across a variety of businesses and that rich experience would stand in good stead in the case of Dentsu too.
Besides, in a VUCA-dominated world, Dentsu globally delivers consistent, world-class services and format-neutral solutions to its business partners. Dentsu India’s talent pool helps in maintaining this global standard. These core philosophies of the agency would get accentuated with the induction of Mr Lulla.