A Friday question, a Monday answer. Presenting the one and only Dr Bhaskar Das in the July 21 edition of Das ka Dum. Read on…
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Q. Myntra is using an AI-generated image of actor Rekha as Barbie. After wax structures at Madam Tussad’s, Barbie dolls be the next big thing for actors.
Your view?
A. That films in India has a memetic impact on the escapism-seeking (even bordering on obsession) Indian audience is stating the obvious. The look of some of the leading heroines lend themselves to Barbie’s current preference for inclusiveness of multiple cultures (eg brown skin) and other society specific nuances to intensify its brand appeal.
But to predict the aforementioned trend as the next big thing appears at this stage is an exaggeration. A topical subject may not sustain as a trend — fad and style may not be synonymous.