This is a must-read response as it comes from an industry veteran who has successfully reinvented himself and launched into the digital world. Here’s Dr Bhaskar Das has to say in the February 22 edition of Das ka Dum. Read on…
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Q. Marketers with digital and strategy skills are in high demand, notes LinkedIn. So would you recommend just a digital marketing course as against a two-year MBA?
A. Yes, candidates with adroitness in STEM are more in demand as skills in decoding and problem-solving through data analysis are the need of the hour for all business functions, especially marketing area.
It is not enough to do a digital marketing course. One needs to have an understanding of management of business from all its facets including functional specialisations. Incidentally, all MBA curriculum include digital marketing as an integral part of the pedagogy. A sole digital marketing course would be useful for those who had done MBA a few years back when data-led algorithm hadn’t dominated business consciousness to the current extent. So for upskilling to future proof oneself, literacy in digital marketing, AI, ML, ChatGPT , Blockchain, Metaverse are an imperative for an ongoing successful career.