We can see many Indian brands hopping on the NFT bandwagon. The Vodafone ZooZoos, and Amul topicals, for instance. So we asked Dr Bhaskar Das for his view for the December 14 edition of Das ka Dum. Read on…
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Q. Many brands are getting into NFTs, with Pepsi being the latest of them. Do you see Indian brands also jumping on to the non-fungible token bandwagon? Should they?
A. There are a lot of marketing and brand opportunities for both Virtual Atom NFTs, NFTs and fungible tokens, etc that are opening up a new world of possibilities under blockchain technology. It just depends on how one uses them. There is no denying the fact that the grammar of NFTs is still evolving and regulatory framework for protecting consumer interest is still nebulous. With clarity from all angles expected, it’s worth a trial before embarking on it fully.