It’s an unfair question to ask, but we asked it nevertheless. Here’s Dr Bhaskar Das in the March 25 edition of Das ka Dum. Read on…
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Q. It’s Emvies night tonight. Typically, there are a few agencies which get most awards. So would you say that the agencies/networks that don’t win too many/any awards are no good? As in they aren’t doing any worthwhile work?
A. Not at all. While awards are always a sign of recognition, non-receipt of the same doesn’t mean that the quality of work is sub-optimal. At an operating level, many campaigns do make an impact even if they don’t win awards. In any competitive race , there are works which gain recognition over others. That doesn’t mean all other participants are not up to the mark. It is the spirit of partnership in a marquee event of the industry is what distinguishes all participants.