It’s always interesting to read the responses of our Wizard with Words to questions like these, where he loves to philosophise like few others in our ecosystem do. Without any further ado, here’s Dr Bhaskar Das in the July 4 edition of Das ka Dum. Read on…
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Q. It was Guru Purnima yesterday… a word on your gurus in marketing, communication and strategy? Who are they? And what have you imbibed from them?
A. I have always suffered from an existential dilemma about the right definition of a guru. My personal definition is what, if I remember right, Swami Vivekananda once said that the guru is someone who burns his own candle to light the life of his followers and disciples. The very fact of transfer of wisdom and guidance without an agenda is a dynamic situation as wisdom is always in a transient state, especially in today’s context of acquiring new knowledge depending on the volatility of one’s operating environment.
During my journey as a micro-case, I have come across many gurus who have not only cognitively nourished me and continue to do so even now.
The only constant guru who traverses all timezones is Arjun’s charioteer whose wisdom has been quintessentially relevant across timezones for me. This should be relevant for all present and potential leaders, even without title.