It’s a question we’ve asked ourselves several times over. So we asked our Wizard with Word & Wisdom this question. Presenting Das ka Dum with Dr Bhaskar Das. Read on…
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Q. Is it really possible to be a successful B2B media entity without doing quid pro quos and cash in lieu of content?
A. To my mind it’s a sweeping generalisation. What is right for business will always be right, even if there are evidences of a deviant behaviour. An exception can’t be a rule. One can’t run an extractive business model for long. Hence a business built on sound principles and relentless customer focus need not resort to questionable routes.