No specific reason or context to ask this question. Without further ado, let’s read Dr Bhaskar Das’s response in the July 7, 2021 edition of Das ka Dum. Read on…
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Q. If it ain’t broke, why fix it. But then, for a product, TV show, advertising strategy, et al, it’s important to change and adapt to newer audiences. Your comments?
A. The revised protocol of business and life is break it to fix it. The attitude of ‘if it ain’t broke , why fix it’ generates lethargy that stymies proactive action before one gets surprised by the pace of change. Hence you have correctly proposed in the latter part of your question the way to face the constantly evolving environment.