A straightforward question and a straightforward answer. Now please don’t expect a provocative tease from us every day. Here’s Dr Bhaskar Das in the October 6 edition of Das ka Dum. Read on…
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Q. If Air=India does indeed get sold to the Tatas, as a guru and keen watcher of brands, do you think it should be rebranded Tata Airlines?
A. That’s an easy name. I prefer a philosophy that might have guided Vistara (my assumption of course). Air-India needs new energy, new commitment and new optimism to take it to new heights. An inspirational philosophy in the name can make the airlines soar high. Tata name conjures TRUST and inspiration, of course. But for a new chapter, a new inspiring name can do magic.