Okay, so we know that our Wizard of Words firm believes that for a media professional to have a future, s/he must take a future-ready path. So we asked Dr Bhaskar Das the question for the April 12 edition of Das ka Dum. Read on…
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Q. KS ‘Chax’ Chakravarthy has recently joined Zenoti, a SAAS-based platform that supports spas and salons over 50 countries. As VP – Creative Services. A legacy creative guru overseeing creative at a spa company. Your view on the career move?
A. First, I must state that there is nothing like a legacy creative Guru. Such adjectives would be inappropriate for a creative mindset. Chax’s move itself is a testimony of my POV.
Secondly, kudos to Chax to opt for a state-of-the-art, cloud-based all-in-one software company for the spa and salon industry. While technology may be robust, it takes a creative and design-based thinking to complement the market attractiveness of Zenoti. That Chax got nominated for the task, it demonstrates his personal brand appeal and the futuristic relevance of his craftsmanship.