When you have a seasoned academic and thinker and veteran industryperson rolled into one, there is reason to get a tad philosophical. Here’s Dr Bhaskar Das in the April 6 edition of Das ka Dum. Read on…
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Q. A headline of a comment we were reading said: Data doesn’t dictate trends, humans do. Your thoughts?
A. I loved the comment due to its insightfulness. The key role of data is to reflect empiricism about the targetted information. If one wants to seek meaning out of the data, the same should be complemented with real-life human data. In fact I feel data on its own is a commodity unless actionable insights are injected outside the Excel sheet. Human beings are not an algorithm. For example, this pandemic has changed the way consumers have been behaving and they haven’t always followed a predictive path, across product categories. Hence, the relevance of the comment.