Category: XTREME FOCUS

  • Ranjona Banerji: Same old same old on Sachin

    By Ranjona Banerji

     

    Sachin Tendulkar announced his retirement from cricket on Thursday and hardly surprisingly it shook the world and the media. Although the announcement has been anticipated, it was a still a moment of sorrow if not shock. Almost every newspaper led with it and most tried to outdo the other with a catchy headline. The Economic Times said “India will never be the same again”, The Times of India went for “God Bye”, Mid-Day took a bold decision to dedicate the whole paper to the great cricketer, Hindustan Times said, ‘There will never be another you” and The Indian Express went poignantly simple with “The Void”.

     

    The articles inside were a mix of rehashes of old comments by former cricketers and old interviews as well as some new writing. Plus all the facts we did and did not know about Tendulkar. (Yes, I did know that he was a big John McEnroe fan as a kid, so there!) The problem is that so much has already been said about Sachin Tendulkar, good, bad, indifferent. However, India captain Mahendra Singh Dhoni’s recollections of his first meetings with his idol in TOI were moving. If only TOI had found someone other than the dull and cliché-ridden Boria Majumdar to write its front page piece on Tendulkar. India has a vast collection of excellent cricket writers, some of them within the TOI stables. Why go to an outsider? Why not ask your national sports editor Bobilli Vijay Kumar? This is the easiest way to demoralise your own staff.

     

    News channels must have all gone gaga on Tendulkar but I could not watch the same old same old. They have all already had innumerable debates on when will Sachin go, why doesn’t Sachin go, who will make Sachin go, to make any discussions they have from now on seem like a bunch of hypocritical hooey.

     

    **

     

    This week, MxM editor Pradyuman Maheshwari wrote about communications he had with NDTV’s new ombudsman eminent jurist Soli Sorabjee. It is clear from the exchange that the role of an ombudsman is still muddy as far as India is concerned. Sorabjee’s responses were those of a lawyer rather than someone who had been appointed to act as the viewer or reader’s representative when it comes to grievances against a news outlet. A similar confusion can be observed in the manner in which Markandey Katju treated his earlier days as chairman of the Press Council of India.

     

    Much as everybody thinks that they can be a journalist, life as a newsperson is neither that simple nor apparent at face value. That old saying “it’s not rocket science” is deceptive – anything that you don’t know enough about can be as confusing as rocket science to a lay person. So yes, journalism is rocket science to an outsider and it is definitely not the same as law.

     

    The Hindu is the only newspaper which has taken the idea of an ombudsman seriously, where complaints against the paper are printed and addressed. The Mumbai edition of Hindustan Times used to have a reader’s editor but not any longer after the person who did it quit.

     

    As for NDTV, it is laudable that they have an ombudsman and such a well-respected one at that. However the job of the ombudsman is to protect the viewer from the channel and not the other way around. Also, it would help if the NDTV website told you how to reach the ombudsman. The Complaints Redressal section took me to this:http://www.ndtv.com/convergence/ndtv/new/Complaint.aspx

     

     

  • Sach an opportunity!

     

    By Ravi Teja Sharma, Ratna Bhushan & Vijaya Rathore

     

    Sachin Tendulkar’s 200th Test match is set to become a mega marketing event with his sponsors planning special campaigns to celebrate the milestone in the hope of reaping rich dividends from all the hype and hoopla.

     

    That this Test could be played in the master blaster’s home town of Mumbai and might possibly be his last, make the match even more of an occasion.

     

    “This is a national event. I don’t think people have been able to gauge the importance of the event until now,” says Shailendra Singh, joint managing director of media agency Percept.

     

    Tendulkar, who will become the first cricket player in the history of the game to play 200 tests, has repeatedly refused to specify a date for his retirement from Test cricket. But the cricket’s board decision to invite West Indies to play a special two-Test match series in November, ahead of a scheduled South Africa tour has given rise to speculation that India’s greatest cricketer will bid farewell to the game at the end of this series. The decision to award a Test match to Mumbai, ahead of Ahmadabad which should have hosted a game in the series, as per the board’s policy of rotating Test centres, has added fuel to the fire.

     

    Sensing one last opportunity to drum up some visibility in these depressing times, brands such as Aviva, Coca-Cola, Adidas and Toshiba, which are associated with the master blaster, are planning strategic campaigns and initiatives, which could translate into incremental sales in the festive season.

     

    Pune-based real estate developer Amit Enterprises is working on launching Sachin branded 200-apartment projects in Mumbai, Pune and Nashik. “The real estate market is slow but Sachin will sell. We have also asked JWT to work on a brand campaign,” says Kishor Pate, managing director of the company, which had signed up with the right-handed batsman in 2010, when Sachin had played 175 Tests.

     

    Aviva Life, the life insurance company, is planning a digital media campaign featuring Sachin to connect with the Facebook and Twitter generation. “We are looking to celebrate the 200th test by launching an effective campaign in social media and digital media since he has a lot of following in that space too,” says Rishi Piparaiya, director marketing at Aviva Life.

     

    Television-maker Toshiba has created a special television series with the cricketer and will be launching it by mid-September. “The new product is especially created with Sachin’s contribution and will be dedicated to cricket fans,” says Sanjay Warke, country head for Toshiba India (DS Division).

     

    Sportswear maker Adidas was drawing up a marketing plan for January. “But there seems to be a change of schedule now,” says Tushar Goculdas, the company’s brand director. “The exact plan is being worked out, but we have a few things on mind like creating a memento for Tendulkar himself and roll out some product for fans commemorating his 200th.”

     

    Swiss watchmaker Audemars Piguet and Coca-Cola, whose brands Sachin endorses, are working on smaller initiatives. While the watchmaker plans to roll out a bunch of congratulatory messages if Tendulkar breaks or makes any new records, Coca-Cola, which had invested heavily in a campaign surrounding Sachin’s 100th century only to see it bomb, is playing it safe. A spokesperson of the beverage maker said the firm will leverage Tendulkar’s achievement to amplify its CSR activities and projects.

     

    Two years ago, sponsors had seen their marketing campaign fizzle as Tendulkar’s 100th century took much longer than anticipated. Coca-Cola had planned to release 6.5 million special ‘Sachin’ cans in the summer of 2011 to mark the occasion. But Tendulkar’s poor form meant that the company had to release most of these cans before he reached the landmark.

     

    Similarly, Aviva had planned to fly contest winners to London to meet Sachin as he was expected to score the 100th ton during India’s four match test series against England in 2011.

     

    This time however, barring a freak incident, the date and venue of the milestone will be known well in advance. Brands associated with Sachin would certainly use this opportunity to leverage their association with him,” says Ajit Varghese, managing director at media buying firm Maxus South Asia, a part of Group M. Adds ad filmmaker Prahlad Kakkar:”Today, all brands are suffering because of the slowdown. The smart ones will ride on Sachin and in the bargain push their products, keeping the post Diwali festivities going.”

     

    According to Forbes magazine, Tendulkar’s earnings, including his match fees and endorsement money, stood at $22 million as of June 2013. He has played 198 Tests has scored 15,837 runs and has 100 international centuries to his name, the most by any player so far.

     

    For the record, BCCI refuses to admit there is a plan to help Tendulkar go out on a high. “Who said he will play? We haven’t selected him as yet. No one is picked just because he is playing his 100th or 200th match,” was a terse response from Ratnakar Shetty, a top official of the cricket board.

     

    The joint secretary of the Mumbai Cricket Association, Nitin Dalal, however, says every effort is being made to get the match to Wankhede. “We will request the BCCI. He is a Mumbai boy and the crowd will be thrilled to watch him play on the home ground. The MCA management committee believes that it is going to be a big event and we will have to make it very special not only for the cricketer but also the public,” he says.

     

    After undergoing a surgery on his left palm, Tendulkar recently started practising and has confirmed that he will be available for the Champions League T20 later this month on behalf of Mumbai Indians.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Happy 175th, The Times of India

     

    By Pradyuman Maheshwari

     

    I am often accused of being obsessed about The Times of India. That the previous, blog-only avatars of Mediaah!  (2001-03, 2004-05) would only dwell on the affairs of Bennett, Coleman & Company.

     

     

    Times @ 175

     

    CVL Srinivas | What makes TOI a formidable brand

     

    Sangita P Menon Malhan | Rediscovering… The Times of India

     

    Sidharth Bhatia | Times have changed, so has the Times

     

    Ranjona Banerji | Times@175: The Good, The Bad & The Ugly

     

    Shailesh Kapoor | BCCL 2.0: The Integrated Media Organization

     

    That’s not right. The Times of India only threatened to take me to court, yet another (leading, if I may add) daily actually did that. The matter was settled later via respective lawyers, and hence I wouldn’t like to name the media group.

     

    There were many other news media entities I’ve written not-so-nice things about. And continue to do so. And even if I don’t write them myself, some of our columnists do that on MxMIndia. There is no malice whatsoever. We may nail Channel X one day and gush about it on another.

     

    There are people who ask me why I single out BCCL for paid content, when scores of others  do the same. Yes, I agree, and I don’t do that any longer since TOI isn’t the only national daily doing charging for content in the open. In fact it pains me to see Hindustan Times and Mid-Day, two newspapers which wrote a fair bit about BCCL’s regressive act and I admire much, also succumbing to the lures of paid content. Both papers carry disclaimers as do Times of India’s supplements, but that’s not good enough.

     

    It’s got to have the conviction of this other newspaper’s publisher who has issued a diktat to his editors to not mask names of  hotels , restaurants and brands… not over his dead body!

     

    However, even though I hate the group for Medianet, I admire The Times of India a great deal. Since 2005, the year when Hindustan Times and DNA entered Mumbai, TOI has leapfrogged in editorial quality. No other news organisation spends as much energy, effort and dosh on its media products.

     

    My big peeve with BCCL is that it has squandered the opportunity with the web avatar of the newspaper. Sadly most newspaper managements don’t have their web act together.

     

    So is The Times of India our country’s #1 Newspaper? Yes, it is better than the others. It’s a better-produced, better-marketed, better-distributed and better-sold paper. However, in many ways, it stands for many of the ills that afflict our news media. Paid content, diminishing value to human capital and a desire to achieve revenues at any cost.

     

    I understand many top executives of The Times of India agree that Medianet should be dispensed with even though it earns the company revenues of Rs 100-150 crore. But they are too scared to tell the bosses that.

     

    Heck, this is celebration time. The MxMIndia special package is not to damn the Times, but to celebrate the birthday of the country’s biggest media brand.

     

    Here’s to The Times of India at 175. Happy 175th.  (Hey guys, just axe Medianet, will you? 🙂 )

     

  • Shailesh Kapoor | BCCL 2.0: The Integrated Media Organization

    By Shailesh Kapoor

     

    The oldest media organization of the country, The Times Of India group, also known as BCCL (Bennett Coleman & Co. Ltd.), completed 175 years last Sunday. In today’s world of instant gratification and media overload, history may hold little significance for many. But with more than a 150-year heritage gap between BCCL and other media bigwigs in the country today, fascination can’t be too far away.

     

    Two aspects of BCCL interest me in particular. One, it remains the only true multimedia organization in the media and entertainment industry in India today. While Zee is a TV-cum-print force too, and Living Media has presence across television, print and radio, none of them match the scale at which BCCL has managed to operate across sectors. Their scale and dominance in print and radio is well-known, and the last four years have seen strong consolidation on the television side.

     

    But BCCL’s multimedia presence goes beyond these three conventional media. They invested early in the internet, events and OOH businesses, albeit with varying degrees of success. In my stint at Zoom, I got a first-hand understanding of the power of a multimedia organization. There was always an ‘inhouse marketing option’ available to you, no matter which market or audience you wanted to reach.

     

    Such cross-promotional opportunities can be a marketer’s delight. If you had the right idea, the system will give you the platform it deserves. At that time, with the TV business being nascent, set processes to exploit such opportunities did not exist. I’m sure they exist now, as one gets a flavor of the same while consuming BCCL products, especially the newspapers.

     

    The second aspect of BCCL that interests me is the sales institution that it is. We all hear strong criticism of TOI ‘selling out’ through ad innovations that interfere with editorial content, and paid news via the Medianet platform. I find none of it either surprising or offensive, given the group’s clear sales focus. You can feel upset as a reader, but as a media commentator, you can’t help marvel at how BCCL has reinvented the advertiser part of their business over the last two decades.

     

    Many top executives in television today, especially in the ad sales function, come from a Times Response (BCCL’s ad sales division) pedigree. They bring three distinct qualities with them – a leader’s attitude, strong sales processes and an appetite for sales innovation. In just this one way, BCCL’s contribution to the TV industry goes well beyond its TV channels alone.

     

    It is difficult to say if integrated media organizations will be in vogue over the next 25 years. But in the era of convergence, integrated players like BCCL will hold an edge over other media giants.

     

    Ten years ago, BCCL was primarily a print organization. Today, it has spread its wings. And many like me will be keenly watching its flight ahead!

     

    Shailesh Kapoor is founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • CVL Srinivas | What makes TOI a formidable media brand

    By CVL Srinivas

     

    The Times of India has had an amazing journey of 175 years. It occupies a very unique position in the Indian media landscape. I grew up reading The Times of India. In my later years, as a media planner and buyer I have actively dealt with the TOI group. From 2008-2010, I was an employee of the TOI group in its Private Treaties now called Brand Capital) division. Having worked in media agencies or consulted for startups for pretty much the rest of my 20-odd years in the industry, the only time I didn’t have to explain what I did for a living was when I was employed with the TOI group.

     

    I have always admired the way TOI has built its own brands which in turn helped build some of the country’s best known brands. No matter what the purists might say about its editorial style or whacky headlines, it is a media brand that has not just moved with the times, but has often defined it. If the greatest form of flattery is imitation, then TOI surely has been the leader. Most if not all of its practices have been followed by many of its competitors.

     

    Given the challenging times that lie ahead for print media in general and English print in particular, it will be interesting to see how TOI manages to keep its lead. The forays into language dailies and the increased thrust in digital will need to work. Given the group’s track record, there is every chance that we will see more innovation in the years to come as the transformation from a largely English dailies led media business to a more diversified media company takes place.

     

    As an employee of the Times group, I had the good fortune of working closely with some of the finest minds in the media business. Though I had a short stint of two years, it was incredible learning, especially seeing things from the media owner side as against from the advertiser/agency side.

     

    The first thing that struck me was the sheer scale of the business. And the many moving parts that all synchronized so well day after day as if some magical glue had them all bound together. Despite being a very large organization things seem to happen very smoothly. It has a culture that encourages great ideas, big ideas and the machinery and discipline to execute flawlessly.

     

    For advertisers and agencies, The Times of India isn’t just a strong medium to connect with a powerful, youthful target audience, it is a media brand that adds colour, fizz and hype to a media campaign. A front page ad (or now a days the jacket) in the TOI gets a lot of attention and ends up becoming the topic of discussion for the day. The many innovations, be it in size, shape or placement of the ad, that TOI introduced have had a big role in ensuring print advertising stays relevant and top of mind. By combining digital apps with print ads, TOI is smartly riding the digital wave instead of drowning in it.

     

    The next 10 years in our industry will be much more dramatic than the past 175. Media consumption patterns will change as will business models. I am sure TOI will not just stay relevant but shape the times.

     

    CVL Srinivas is CEO, Group M South Asia

     

    (For the benefit of some our journalist readers who may not be in the know, Group M is billings-wise the largest media management agency in the world. Advertisers use various media agencies some of which are part of Group M – like Mindshare and Maxus – to plan their adspends and place their ads in print/ electronic/ digital/ outdoor/ others. Group M agencies represent the interests of large advertisers like Hindustan Lever)

     

  • Sidharth Bhatia | Times have changed, so has the Times

    By Sidharth Bhatia

     

    For most readers of the English language media, the Times of India is not just a newspaper, it is a habit that goes back generations. At least in Bombay, where the paper was founded, there must be families who have got the Times every morning for decades. In my own home, I recall reading it as a schoolboy, a college student and ever since. I have a personal connect too-I worked for its sister concern in the same building.

     

    But I speak of it not as a journalist, nor a former employee of sorts. My relationship with the Times is that of a reader and a Mumbai resident. And, as it turns 175 years, I must confess it is a relationship that has remained strong but one that has seen a few ups and downs.

     

    Ask any old time reader and they will tell you that the Times is no longer the paper it was. This is usually the response of those who love the good old days and feel the paper has given up on many of its earlier values-its journalism is often poor, the language is casual and full of mistakes, and its story selection too leaves a lot to be desired. (Too much entertainment and fluff is what they will say.)

     

    Of course the Times is not what it was, but that is because India is not what it was. India has changed tremendously in the last two to three decades-how exactly is not the point of this piece. But what is to be noted is that as the country’s leading paper, the Times of India has kept in step with those changes. Some may even argue that it has led those changes. The much-maligned Page 3 for example is a reflection of the aspirations of a new class of people who want to be noticed and admired socially. They want to feel they have “arrived.” The Times was the first to understand this emerging trend and introduced a full page which would have pictures of parties, with prominent guests showing off their finery. The older, more conservative readers sniffed at this vulgar display of wealth and status, but it became a hit. Every newspaper has a similar page now. For some years, that section is now run as a paid supplement through “Medianet”, which works on a commercial basis, so it is more an ad than news.

     

    For the record, I do not read that section, and I may not even be its target audience. But the main paper, which I devour every morning for almost an hour, gives me all the news in the city, the nation and the world. It offers cogent and high quality commentary on the edit page. (full disclosure-I occasionally write for it.) The business coverage is flimsy, since the paper no doubt thinks interested readers also buy the Economic Times, but the sports pages are comprehensive. It is the first paper that one picks up and it keeps one engaged over the morning cuppa.

     

    But of course, there is some merit in the statement – allegation? – that the Times of today is no longer the Times of yesterday. A few years ago it was noticed that the news pages of the Times were getting frivolous and devoted a lot of real estate to silly issues. By that people usually mean Bollywood. In recent years, gradually, filmstars have been nudged back into the supplements, though it is also a fact that they have now assumed a larger than life dimension in our daily lives.

     

    Perhaps what is more of a concern is that the paper – and this unfortunately applies to the mainstream media in general too – now speaks to and speaks of almost exclusively about the middle classes. The needs and demands of the middle class have now become most important. At one time, newspapers in India spoke up for the under privileged and the indigent, focusing on their problems and bringing these to the attention of the power structure. In the post-liberalisation era, the mainstream media has become a spokesman for the well off; the poor have been largely forgotten. In this, the media has abdicated a prime responsibility. This is obviously a generalization but one that has some merit. Ironically, the Times of India can be very feisty when it wants to be, and has been more activist than in earlier times. As the country’s leading paper, it needs to show the way through its coverage and articulate the voice of those who remain unheard and unseen.

     

    One hundred and seventy five years is not a small timespan. At a time when newspapers around the world are suffering, the Times of India has survived and thrived. It keeps opening new sections. The daily newspaper scene in India, with all its travails at the moment, is vibrant and robust and serves its purpose of bringing independent news to its readers. That is something to cherish.

     

    Sidharth Bhatia is a senior journalist, commentator and author. He can reached at @bombaywallah

     

  • Sangita P Menon Malhan | Re-discovering … The Times of India

    Sangita P Menon Malhan

    By Sangita P. Menon Malhan

     

    Whenever I revisited Michelangelo’s The Last Judgment or Altdorfer’s The Battle of Alexander, irrespective of how many times I had seen these art works before, I was always pleasantly surprised to stumble upon a rare detail, a hidden element that made me see these paintings in fresh light. The interpretations changed. There was a different message each time, and finally, it all converged to reveal the big picture. This is how I came to discover The Times of India, over the span of a decade when I researched for The TOI Story.

     

    Even as the newspaper celebrates its 175 years, it is ironic how little is known about it in the public space. Its first Indian owner was Ramkrishna Dalmia. He had built a fortune in jute and cotton, and bought this newspaper from its British owners in 1946. He was some sort of a critic of the government of the day (notably of Jawaharlal Nehru). Dalmia made a few bad speculative trading calls, and found himself in huge debt. The paper was transferred to his son-in-law and business partner Shanti Prasad Jain, and though “it remained in the family”, the Times of India effectively changed hands.

     

    When Shanti Prasad’s grandson, Samir Jain, came on the scene in the early 1980s, The Times of India was going through tough times. It had emerged from seven “zero years”, a period when the government had taken control after allegations of financial impropriety against the management. The industry was a in a traditional mould, with newspapers more levers of power and influence in a socialist set-up than genuine, viable businesses.

     

    The industry saw itself in the role of a nation builder, with erudite editors of the fourth estate expounding on government policy. Through the columns of the newspaper, they engaged in dialogue with the powers-that-be and the intelligentsia on the “issues” of the day. Besides, for Samir Jain, the other businesses of the family were in decline. Competition in the media industry was growing. India was seeing the first shoots of economic liberalization.

     

    With this context, the 1980s and ’90s became the defining period for the Indian media, with The Times of India at the centre of transformation. Samir Jain resolved that his newspapers will make money for him. Advertisers were required to pay much more, in accordance with the “value” that his papers were providing them. In turn, editorial content and design was made more lively, “relevant” and racy to appeal to the emerging urban consuming class. “Aggregating audience for the advertiser” became the credo of The Times of India.

     

    This was the seed for fundamental changes in the Indian media space. The advertiser, and by extension the audience that the advertiser was targeting, became the point of focus. This defined the new hierarchy of content. If this advertiser – and his target group – preferred local issues or more leisure, lifestyle and travel in the newspaper, so be it. If these readers wanted to quickly make sense of how policy announcements impacted their lives, write-ups were de jargonized and tailored to meet this need. Colour was introduced, first through glossy supplements and then across the board in the newspaper.

     

    To be sure, there was vehement resistance to these changes as they unfolded over a decade. Editors questioned the new paradigm where the entire organization would align with (or be subservient to) the advertiser. The newspaper was not to be treated as a commodity and the enterprise was not to be seen as a business. There was no scope for levity in content, declared the editorial cadre. They saw this as “trivialization”, “commercialization” and a “dumbing down” of the media.

     

    In a complex debate, both sides of the argument had their merits.  Over time, however, not only has The Times of India implemented most of what it set out to, its success has persuaded many leading rivals to follow suit and expand newspaper readership manifold.

     

    It may have gone overboard on occasions. People leading the change within the group admitted to me that in simplifying content for the reader, they may have erred into oversimplification of issues. Besides, there is always the conflict between news the reader “ought” to know versus news he “wants” to know. The Times of India may have neglected social and national issues in trying to stay relevant to the urban middle classes.

     

    They have tried to pull back and restore balance, not necessarily by changing the content in the newspaper. Rather, their social campaigns like Teach India and Lead India are meant to help the youth engage in social issues. The premise is that youngsters today prefer working constructively on problems, rather than only read and analyze them in newspaper columns.

     

    The Times of India, and its reclusive vice chairman (or VC) evoke extreme reactions. Without getting into judgments, I believe they have done away with the larger-than-life editor. The current editors who run the newspaper, brilliant they may be, but are barely known to their readers. We no longer have the signed editorials on the front page. They are well and truly aligned to the value system of the organization.

     

    The Times of India has also come in for flak for initiatives like Medianet. Shorn of frills, this means that space in the editorial columns of the paper’s supplements is available for a price. This is a tricky one. All one would wish for is that the disclosures are more visible and comprehensive, as is the norm for any self-respecting publication, though that would mean diluting the value proposition of Medianet.

     

    A clear positive for the newspaper is the way it has contributed to the state versus citizen discourse. It is clearly and deliberately on the side of the citizen, whether that has to do with the prioritization of news, the nature of issues taken up in its columns, the interpretation of policies and so on. It is not intimidating; it does not preach.

     

    Studying it over these years, I find this an innovation machine, forever balancing extremes.  It is, at times, the prima donna of the print medium – stylish, urban and uppity. At other times, it is the self-proclaimed ally of the citizen, comme Spiderman. To its competitors, it may have occasionally seemed like the dreadful Bhadrakali with her many arms. Journalists from the old school see it as the destroyer of the medium. Marketers hail its clever initiatives. The TOI manages to fit itself into several roles. It uses its plurality as a strategic weapon.

     

    For every Delhi Times – its advertorial, entertainment, promotional supplement – there is (was) a Crest. To offset the hype and hoopla around its glamour ventures – Miss India, Miss World, there is an Aman ki Asha, promoting Indo-Pak relations. It also gives voice to the drawing room angst of the middle class. It puts the spotlight on these issues, and is able to provide an outlet for the aspirations and often the collective indignation of the masses, even as it goes ahead and pushes its concept of Medianet.

     

    This X factor, with all its contortions, has become the hallmark of the newspaper. Its unpredictability and the rate at which it is willing to try something new keep it relevant and young. As the world around it becomes more and more turbulent, it is the innovation gene that will perhaps see it through in the future.

     

    New Delhi-based Sangita P. Menon Malhan is author of ‘The TOI Story’, a book on the Times of India, published by HarperCollins.

    The views expressed here are her own

     

  • Sachin’s second innings starts in style

     

    By Pradyuman Maheshwari

     

    It was early 2000. It was a Saturday, I had to drop by at my Chartered Accountant’s office on Bhawani Shankar Road in Central Mumbai. I took the 201 bus which wormed its way through this road on to Shivaji Park where my car was parked. As the bus started, the conductor shouted out a stop or two later: Shardashram School Sachin Tendulkar.

     

    I was familiar with the area, a batchmate lived in the building across the school as did former Finance Minister Madhu Dandavate. The bus stop was named after ‘Shardashram School’. A few of us peered out of the bus window, to check if the wonderboys Sachin and (then?) buddy Vinod Kambli were around. The newspapers then were full of their exploits.

     

    Sachin Tendulkar was always destined for bigger things, and the media adulation for the boy has been unparalleled. In 2005, I remember wanting a story done on whether he should retire given his lean patch. None of the journalists in my team or the few accomplished writers I spoke to agreed to write. They refused, citing other commitments. In fact until the social media arrived, one could hardly read any criticism of the man.

     

    Others could get out to a rash shot, but for Sachin it would be being bowled on a brilliant delivery. It’s not that journalists were not being true to their jobs, but it’s possibly because we believed that #10 could do no wrong. It was perhaps his commitment to the game. Even on the Ferrari episode, while there are many who still haven’t forgotten how he sought a duty waiver which he could’ve easily paid, Tendulkar came out with just a few bruises.

     

    So what does the master blaster do post-retirement? Having been hot on the endorsement circuit for over two decades, surely the taps wouldn’t turn dry overnight.  But his various interviews over the last year and his farewell speech on Saturday have me convinced that there will be more than one opportunities coming his way. Television, for one. Given the way sports broadcast is growing, channels will surely be eager to cash in on the Sachin wave. Motivational speaker, is the second. I am sure large corporations would like to have him speak to employees, premium clients etc.

     

    While the Bharat Ratna award is welcome, it could make things difficult on the business front. Bharat Ratna awardees come #7 in the Order of Precedence in the Government of India’s protocol list, way ahead of the three chiefs of the armed forces. He will need to get that wee bit more discerning and careful with his endorsements and commercial ventures.

     

    The Member of Parliament tag is also going to raise some expectations from Tendulkar as he will now not have excuses of being busy with the game. There will be pressure on him to cleanse the administration of sports bodies he has no connection with, make BCCI more accountable, ensure India wins more at the Olympics, take cricket to the Olympics and ensure there are more facilities for sports across the country.

     

    Sachin’s source of monies – from the contract he has with the Board of Control of Cricket – ended with the second Test against the West Indies. This meter officially stops ticking after today, the scheduled last day of the match. But, of course, the older endorsement deals will continue for a while. I am sure his manager -Vinod Naidu and his firm WSG – will ensure that the Bharat Ratna continues to rake in the moolah just as Kapil Dev is even 20 years after he bowed out (1994).

     

    > Visit www.starsports.com or the numerous Youtube pages for his speech and his press conference address.

     

    > Full text of Sachin Tendulkar’s ‘Thank you’ speech at the Wankhede Stadium:

    http://www.dnaindia.com/sport/report-full-text-of-sachin-tendulkar-s-farewell-speech-at-wankhede-stadium-1920240moolah just as Kapil Dev does even after two decades post retirement (1994).

     

    Photograph: Fotocorp.com

     

  • Ranjona Banerji: Not much imagination in the Tendulkar coverage

    By Ranjona Banerji

     

    Is it going to be all about Sachin Tendulkar’s farewell series or the Campa Cola compound? Either way, Mumbai dominates the news this week, making this a rare exception from all the endless political tamasha that we have been subjected to in recent times.

     

    Tendulkar’s retirement has been everywhere and it takes a very brave Indian Express to not run with the first day’s play on Page 1 of the Mumbai edition, bar a photograph. The rest of the newspapers knew what people were interested in and went with that. With everyone jumping on to the bandwagon though there is a range of Sachin nostalgia writing to pick your way through from the mundane to the sublime. Ayaz Memon’s piece in Mumbai Mirror on Thursday was filled with delightful nostalgic nuggets, based on his long experience covering cricket and as an editor. Clayton Murzello, sports editor of Mid-Day, showed why he is one of the best repositories of Mumbai’s (and India’s) cricket history today. The Times of India dedicated pages to Tendulkar’s retirement but could surely have expended more effort and dipped further into its formidable 175 year archives. The Hindustan Times was adequate but is often better at sports not called cricket. The Economic Times new sports page is still dismal and needs plenty more work.

     

    Cricket writing was once considered an art form but somehow that talent is not showing through enough in the new breed of sports journalists. It does not help that others have jumped on to the bandwagon but not every academic can write like Ramachandra Guha and not every former cricketer can write like Ed Smith. Given that most of the big celebrity names writing on cricket are sponsored and the cash registers can never be silenced, some more effort to nurture in-house writing talent may have good long-term effects.

     

    Of course, the Sachin Tendulkar story is not yet over so quite likely we shall see some more during the day. One thought on the Star Sports coverage and commentary: The discussion show on Tendulkar and cricket called Sachiiin Sachiiin is far more interesting and in-depth than the non-stop cliché-ridden jabber in the commentary boxes, particularly the Hindi ones. You feel that Navjot Singh Sidhu now has competition from Kapil Dev in how to never stop to take a breath between inanities. A little birdie tells me that apparently those who tune into Hindi commentary need cricket to be explained to them all the while and abhor silence. Sounds a bit… condescending?

     

    **

     

    The story of the apartment blocks with illegal floors in the Worli area of Mumbai has not unnaturally been covered by city newspapers. But it was a surprise to see the Campa Cola compound make it to national television on Monday, as the dramatic story of residents fighting to save their homes played out. There was misery, hope, politics and illegality on plenty of levels making for a great spectacle.

     

    The next day saw the effect of the media at work. Apparently the Supreme Court judge who had ordered that the residents vacate their homes on November 11 watched the media coverage, was deeply distressed and could not sleep all night. The next morning, he ordered a stay on the demolition of the illegal floors and gave residents till May next year to move out.

     

    In between all this were several comments from senior journalists about how because the Campa Cola residents were middle class they got media attention, which slum dwellers don’t get. Undoubtedly there is truth in that remark. But it is also true that the Campa Cola case revealed one more instance of developer-municipality-politician culpability, which affects slum dwellers and the middle class both. Any exposure is therefore not to be sneezed at.

     

    And just to push the point further, I have actually read about slum demolition in newspapers and seen it on TV. How far it has made Supreme Court judges lose sleep I do not know. Room for improvement everywhere perhaps.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • What’s made Arnab the Face of News TV

     

    It’s been five long years since that evening of November 26, 2008 when Mumbai was taken hostage by 10 terrorists in various parts of South Mumbai. We’ve seen the television coverage of the Kargil clash and some of the disturbances within the country like in Gujarat, post-Godhra, but clearly the Mumbai terror siege was the biggest news happening after 24×7 news television arrived. Social media hadn’t taken off in right earnest then, else the coverage could’ve taken an all-new complexion.

     

    We spoke with Arnab Goswami, Editor-in-Chief of Times Now, who could be called the Face of the 26/11 Coverage and whose channel hasn’t looked back ever since. In fact, in time, he has become arguably the Face of News Television in the country. In this freewheeling chat, Mr Goswami talks to MxMIndia on what he thinks helped his channel score with the coverage, why he chose to stay in the studio and not go out on the field and the government’s criticism of the television media’s live coverage of the terror attack.

     

    Excerpts from the interview:

     

    So where were you on the night of November 26?

    I was in our newsroom. We were doing Newshour and there were phone calls from people who said there was some firing at CST. I think we were the first to go on air with the report that something was going on and we were also among the first to break away from standard programming. So I started at about 10 o’clock and went on for three-and-a-half days. I remember going home only once and must’ve slept for an hour in that entire period.

     

    Was it a conscious decision for you to stay in the newsroom. You were the seniormost journalist of the channel, based in Mumbai and you stayed back in the newsroom rather than be on the field?

    Yes, It was a very critical decision for me. As you know, in my stint at NDTV I was a reporter through and through. I was probably the only news channel editor based in Mumbai at that time so the natural temptation was of getting into a car with camera units and going on the spot. But I had done that, what would have my reporters done and I would have not been able to focus on what we were putting on air minute-to-minute. At that point, what was very important was the graphics, visual and text we were putting out. Key decisions needed to be taken – on what we carried live and what we didn’t, which reporter went to different locations, what versions to take from the security agencies, from the government and how much of the information we had needed to be disseminated. Since all these decisions are taken better in my view if you are in newsroom rather than from the spot, I decided to stay back.

     

    So you never went to the spot, not even for a wee bit?

    Yes, I didn’t go to any of the spots for the entire duration when this event happened.

     

    There has been a lot of criticism of the media in general for the coverage especially this charge that the media was giving away vital information on the movement of our armed forces and police. Do you think it’s fair criticism?

    Well I can speak for ourselves, we did not do that. I don’t want to use the fact that we didn’t do that to be critical of other channels but speaking for Times Now, we didn’t give away a lot of the information related to individuals and specifics and at that point of time we had a lot of information which we felt if we put out in the public domain may compromise the security of the people involved. Like the floors/restaurants in individuals were present. I remember we shared the fact that we were holding some information with our viewers and I think our discerning viewers would have appreciated that.

     

    As you look back, do you think the government and the authorities should have restricted the movement of journalists?

    The government too was reacting to a situation and they had no idea what was happening. Clearly, if the media needed to be held back from reporting from certain locations, the security agencies needed to do that. For instance, there were camera teams right up to the lane which led to Chabad House and that was dangerous for the reporters as well. In retrospect you can always argue that perhaps the reporter shouldn’t have gone that far, but at that time they were doing their job.

     

    Were your reporters worried about their safety and lives?

    No, I don’t think that was even a consideration at that point of time. We had some reporters wearing bullet proof jackets. I think the place which was from my perspective worrying in terms of safety was Chabad House. We were careful not to compromise any of our reporters, they would go in and out and they would send footage and we would carry it.

     

    There were many discussions with the government after the siege and there was a possibility of a severe clampdown on the functioning of news channels. What was your advice to the I&B ministry then?

    I have never been in the business of advising the government

     

    You were part of the NBA and from what I remember instrumental in formulating a code or some such?

    Yes, I did play a role initially in drafting this code and I have been actively associated with the NBA. At that point of time, we did officially put in a word to then information and broadcasting minister because channels had got blacked out in Mumbai and there was outcry from viewers who wanted to watch what was happening and I must say the government responded quite quickly. The channels were back on air in less than an hour. I think there are lessons from all of this and if you ask me one of the reason why people watched Times Now much more than any news channel in that period was the fact that we never compromised the credibility of our coverage. We weren’t hyping the event nor making ourselves the story.

     

    We were simply and only focusing on getting the maximum amount of information first and fast and to that extent the events of 2008 and we never looked back since as a channel and the events of 2008 told us that at the end of the day, accurate and objective, fast and passionate news coverage determine leadership and that for me was important. Those hundred hours were a big learning for our reporters and in the growth of the Times Now as a channel as well. We have also not forgotten this event as every year we have done something though we don’t try and do it in a commemorative fashion but as a news channel that focuses on internal security issues much more than any other. We bring back renewed focus on 26/11 almost every year whether in terms of how far the case has progressed with Pakistan or the local security situation.

     

    As you look back, would you possible redo your coverage? Should something have been done in a different way?

    Honestly, we did not do the things that people have criticized 26/11 coverage for. We did not reveal sensitive stills. I would still not do that. There were times when we chose to put out delayed footage. I would still do that and we dropped all breaks in that period and covered it for a stretch in a committed manner and stayed with the story. I would still do that, so I think a lot of the things we did right. I wouldn’t say what we did was perfect, people can say the quality of broadcast could have been better. We did the best we could. We had a very young and passionate team which we still do which did the job. So, looking back after five years, we did as decent job as we could.

     

    There were some who also said that one of the reasons why other channels were showing more sensitive stuff is because they were getting it… given that there were senior people out there on the field.

    You know I am not the best journalist around but I think that everybody had more or less the same information. It is in these occasions the newsdesk plays a crucial role and the role of the editor is better when he or she is on the desk because you are putting out information which is very quick and you need to put it out in the breaking news situation. The editor has to take decisions on a minute-to-minute basis. I felt that was a big challenge for me in those four days and that’s one of the reason, I stayed with the story nonstop.

     

    But you were on air all the time, so how could you take those split-second decisions?

    See, most of our anchors on our channels are also people who have had strong experience on the newsdesk and I believe that you can only be a good anchor when you have done that. So I had back0up anchors and I would keep going in and out and we would have a conference roughly every two hours where the producers, the executive producers, the senior producers desk sat down and discussed very briefly what we were doing and we would then go back to the broadcast.

     

    For Times Now specifically there has no looking back since then. While you may have been on the rise even before, would it be right to say that November 26 was the turning point.

    I won’t try to be politically correct with you. Yes, the evolution of news channels tells you that critical moments in a nation’s history determine the growth of news channel so whether it’s an election or a Gulf War in United States whether it’s 26/11 here or whether it’s going to be an election in the future, how a news channel covers a particular major event is seen to be a test of the channel’s competence. I think that with 26/11, I am not the one to overstate what we did but I think we did a decent job and I think we won the trust of lot of people but we have also worked very very hard to retain that trust because in the news business you often would be remembered for the mistakes you made. We have worked very consciously on retaining the trust and not just on this 26/11 but all the scams we reported. The manner in which the viewers responded to us – with love, affection, respect and regard after 26/11 was quite overwhelming for me and my team because we were a group of journalists who all at least a decade younger and a decade less experience than any of the other channels but the passion and the fact that we were working as a team, we are very closely knit as an editorial team it made up for our lack of experience and the fact that the viewers responded well to us was a big confidence booster for my team at that point of time.

     

    I don’t really remember how it began and how it ended and I don’t remember what happened in between…  all I remember is that we were at it and most importantly the same team that started the broadcast ended it, in that period not one of my people or reporter went home, there were no shifts so while it will be argued whether that was the way to do it ,but you know putting hundred hours equal focus on a live broadcast where enormous number of people are watching is a huge amount of team work. I personally I think 26/11 is one of those events which teach you that television is all about team work. Some of our people have gone on to do so well inside the organization, some outside the organization and I feel very proud about it. The experience of covering 26/11 has added a lot to our collective experience and our maturity.

     

  • Page 1 of some Mumbai dailies – Nov 27-30, 2008

    And this is how the front pages of some of the Mumbai dailies were from November 27 to 30, 2008:

     

        
      

     

        
      

     

        
      

     

        
      

  • Ranjona Banerji: 26/11 – battleground news channels and newspapers

    By Ranjona Banerji

     

    Like many others in Mumbai, I also got a phone call from friends asking me to switch on the TV on the night of November 26, 2008. And then all night, I watched the surreal events being played out in front of millions. The first suspicions were of a drug gang shootout in Colaba – an area known for the unsavoury characters that emerge once the sun sets. But as the focus shifted from Colaba to the Chhatrapati Shivaji Terminus (also known as VT) and then to Mumbai’s most iconic hotels, the Taj and the Trident (still called the Oberoi) it was clear that something far more sinister was going on.

     

    Images of the young and gleeful Ajmal Kasab began to flash on TV screens, evil intent apparent in his glittering eyes – or so it seemed to us. There was news of the best and the brightest of Mumbai’s police force being killed in the attacks. There was fear for friends who were out in the area – and never have mobile phones been more useful. There was immense sorrow as news of those missing began to emerge. In my case, it was an old school friend who I had known since we were both five.

     

    But in all this, you had also to look at the events as a journalist. You were not just a voyeur. You were a trained professional with what is in media terms the story of the decade playing out in front of your eyes. The first drum beat roll therefore has to go to television. Many brave young reporters stood out there for three days telling the world what was happening inside the hotels and Nariman House which were under siege for three days after the first attacks on Cafe Leopold and CST on the night of November 26 ended. By Thursday morning Kasab – the only surviving terrorist of the 10 – had been captured.

     

    Much as this was a seminal moment for television, it was a particular turning point for Times Now. It emerged as the best channel covering the events and Arnab Goswami – for a long time playing catch up with TV stars and his former colleagues Barkha Dutt and Rajdeep Sardesai – emerged as a national figure. Dutt and Sardesai made two rookie mistakes – they jumped into the fray and tried to get in front of the cameras instead of being the conductor in the studio. This meant that they could only give viewers impressions. All the ground information still had to come from reporters.

     

    Goswami by contrast stayed in the studio, letting his reporters do their jobs. Editors of newspapers very rarely jump into ground coverage. Not just because they are lazy fat cats but because they know that they have beat reporters trained to do their jobs and it is hard to beat them for information. An editor can go out there to see what’s happening. He or she can provide colour copy. But editors are far more valuable in the newsroom orchestrating coverage. Times Now’s other advantage is that it is Mumbai-based unlike other TV channels which are situated in Delhi.

     

    There have been complaints against Goswami and Dutt that they gave away vital information about the locations of guests to the terrorists. In the case of Goswami, he acknowledged the error and then stopped that line of questioning. The same cannot be said for Dutt.

     

    There were also complaints that the media concentrated on the five star hotels because it is anti-poor. This argument is ludicrous. The attacks moved to the five star hotels and stayed there as commandos fought a deadly battle with the terrorists. There were no terrorists at CST from Thursday onwards. Also, as events unfolded as fast as they did, it is unfair to expect the media to have a foolproof coverage plan. For a long time, no one had a clue what was going on, least of all the authorities.

     

    If 26/11 was the making of Times Now, it was also a battleground for newspapers. The Times of India was at the spot and that gave it a massive advantage. But even though I was working there at the time, I have to give a big shout-out to DNA. I had watched in horror as DNA was paralysed during the July 2006 serial bomb blasts in the train service. I could not believe that I had just joined a newspaper which fell to pieces during a crisis like this – when it should in fact have claimed it as its own, as a new entrant to the Mumbai market.

     

    DNA redeemed itself during the November 2008 terror attacks. In one of those remarkable miracles – which I had seen once before in The Times of India’s Ahmedabad edition during the Gujarat 2002 riots – the newsroom rose as one. Internal conflicts and politics were put aside and everyone assumed responsibility. It was a stupendous effort and it showed in print. The other newspapers could not match us – for that time at least.

     

    The tragedy at the personal level remained however. Old friend and fellow journalist Sabina Sehgal did indeed die in the attacks on the Taj. And in another note, none of the promises made to Mumbai at that time have materialised.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own