By A Correspondent
As per reports that have just come in, the Delhi High Court which was to have announced its decision on the Kantar Media petition on the government guidelines on television audience measure will now happen on February 11.
It may be remembered that the 30-day period after the government guidelines were issued this month on January 16 is due to end on February 14.
*Please await a detailed report by 7.30pm today (Jan 29)
By A Correspondent
Newly appointed business head Nachiket Pant Vaidya will need to use all the tricks he learnt at IIM-Ahmedabad. Sony Entertainment Television is still at #6 amongst Hindi GECs and struggled to cross the 300 milion mark even with the Filmfare Awards on air.
Meanwhile, Zee got to #2, Colors at #3, Star Plus strong at 627 and Life OK numbers ensuring Sab is a distant #5.
By A Correspondent
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government’s guidelines on TV measurements has had a favourable response from the High Court.
While all the other requirements need to be fulfilled , the High Court is said to have stayed the key cross-holding component of the guidelines till March 6.
However, over the next two weeks, TAM will need to register with the I&B ministry. It will also be required to put the names of all the advertising agencies and firms owned by its joint owners on its website as well as a list of all its clients.
By A Correspondent
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it “believes its readership figures are grossly misrepresented”.
Announcing this in an announcement next to the masthead on the front page of the daily, dna communicated this move.
Meanwhile, MRUC has pulled out the topline numbers of the IRS 2013 possibly in deference to a stay order of the District Court of Gwalior. Subscribers though can reportedly still access the data.
According to the information received, the next hearing is on February 28 where an appearance has been sought of the MRUC representatives. The case by Bhaskar Publications and Allied Industries was filed on January 31, three days after the release of the data. The first hearing was on February 7.
By A Correspondent
It’s a record as big as the Brian Lara 501 not out in twenty years back. Huuuge.
In Week 6 of the TAM ratings, the flagship general entertainment channel (GEC) of the Star India network generated for itself ratings of 728,231. Last week it was 626,570.
“The milestone is historic,” Gaurav Banerjee, the recently mandated General Manager of Star Plus told MxMIndia. Mr Banerjee, who is said to be among the top programming thinktanks of the network, praises the work done over the year on the programming front. “We should look beyond the numbers at some of the great work done. We found the right partners to deliver a deep understanding and connect the viewers.”
When asked about the reasons for this dramatic shift and whether the decision to have a sixth day for fictions did the trick, Mr Banerjee attributed the success to the storylines of the fiction shows. “When we started talking of the new Indian woman, we stayed with it. Yes, there were a few knocks, but we perseveared.”
On whether he hopes to repeat the act in the coming weeks, he compared the feat to that of winning an Olympic medal. “No one gives an Olympic-winning performance every week. It doesn’t really matter what is the rating next week,” he said.
Meanwhile, the pecking order of the rest of the Hindi general entertainment channels was unchanged. Zee at 495313 was second, Colors was at 424431. Life OK was 343882, Sab at 291599 and Sony at 251650.
By A Correspondent
Week 8 as per the TAM ratings brought good news for Sony. It’s viewership with 339 million, ahead of Sab and Life OK which were at at 326 and 318 million respectively.
Star Plus continued to be at #1 (this week: 688, Last week: 702) and Colors at #2 (this week: 502, last week: 504) and Zee (this week: 454, last week: 457). Sony was at 339 this week and was at #6 with 275 last week. Sab is 326 this week with 297 last week and Life OK was 328 last week with 318 this week. All figures in million.
As always these numbers are not sourced from TAM, but from a subscriber, who we trust.
By Our Research Associate
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters.
Star Plus was at 637, Zee at 548 and Colors at 465. Life OK was back at No 4 with 341, Sony at 306 and Sab at 303. The number indicates viewership in million.
The info that we have published is courtesy a friendly subscriber, but since the source is not TAM, the folks who (still) do the measurement, we would urge advertisers to not base their advertising investments based on this report alone. Call TAM, subscribe to the measurement numbers…
In a week where Ajay Bhalwankar’s return Sony Entertainment Television was announced, the TAM numbers have put the channel in the sixth spot amongst Hindi GECs.
Sony was at 291, slipping below Sab by over 20 million viewers. Star Plus is the ruler at 727, Zee follows with 501 and Colors is 466. Life OK is at 361, Sab at 313 and Sony Entertainment Television at 291 (all viewership in millons). The rankings are the same as last week, with the ratings having changed.
Mr Bhalwankar is scheduled to join Zee from April 7.
All the numbers above aren’t sourced from TAM. But they are from a reasonably reliable source.
By a correspondent
After having set many proactive PR measurement and audit benchmarks for the industry, a vibrant and freshly rebranded Eikona is all set to aid the brand custodians (client organization and its agencies), with end to end solutions on brand management through Earned Media. The objective is to play an intrinsic role in helping clients and agencies at every step of their brand communications planning, execution and review process.
Eikona shall offer holistic, neutral, one stop research and data solutions for Earned Media management. Eikona’s service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory and finally, establish Earned Media’s impact on brand reputation.
LV Krishnan, CEO, TAM Media Research, commenting on this initiative, said, “Our organization is very uniquely placed. While through TAM & RAM we help the industry understand the TV & Radio consumption patterns & dynamics of Indian consumers, what makes us come a full circle is our ability to not only monitor & correlate a brand’s Paid Media initiatives through ADEX and but also the Earned Media initiatives through Eikona. These data sets help industry scientifically understand and correlate brand’s Visibility as well as its Reputation.”
Explaining Eikona’s focus on Earned Media management, Siddhartha Mukherjee, Sr. VP, Eikona, said, “We are living in a Reputation Economy. Here is where, Earned Media is fast moving towards the centre stage of any Brand Building or Sustenance exercise. While the need to manage this space has become quintessential, it is the methodology of managing & leveraging Earned Media that is becoming a complicated combination of art & science. Eikona will focus its energies in helping Brand Custodians with step by step, end to end solutions starting with Communications Planning, Execution checks, Audits & Advisory, and finally, helping establish Earned Media’s impact on Brand Reputation scores.”
TAM Media Research has announced the launch of the first ever mobile app called “TAM India”. The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers including Advertisers, Media Agencies and TV Broadcasters. This mobile app has been exclusively designed for the TAM subscribers using iPhone, Android & BlackBerry and, therefore, is available for download on App Store, Google Play and Blackberry World. Subscribers can also get the download link by visiting TAM Website: www.tamindia.com.
The Mobile App will be updated every Thursday immediately after the regular release of TAM data to the Industry.
Commenting on the launch of TAM India Mobile App, LV Krishnan, CEO, TAM Media Research, said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching “TAM India” Mobile App, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this Mobile App will be of value to the Senior Management across Advertiser, Media Agency and TV Broadcast Organisations.”
“TAM India” Mobile App will, on a weekly basis, provide a quick snapshot of different TV channel genres, markets andprograms. At any given point in time, this App will have data for the latest week but also the preceding four weeks. The data will be updated every week immediately after the regular industry release of TAM Weekly Data. “TAM India” mobile App user will get anintimation for the update of the data.
Celebrity Endorsement during Jan – June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona. Here’s how this data can be helpful for the media industry and professionals:
Eikona Data(Celebrity Buzz): While selecting a celebrity for a brand, the connect between brands and a celebrity is always important. The brand personality and celebrity personality have to complement each other. Eikona data with the help of attributes/adjectives used to describe the celebrities can be helpful for the advertiser/advertising agencies to select the proper fit for the brand.
TAM AdEx Data (Celebrity Endorsement): Celebrity Endorsement Data showcases the visibility of celebrities during the breaktime on TV through Ad Volumes. This can be a great help for advertiser, advertising agencies, celebrity management companies to keep track of their celebrity brand endorsement.
When we are talking of celebrities and the buzz they create, why have words. Let the figures (no pun intended) do the talking.
